{"id":226,"date":"2021-04-13T10:44:45","date_gmt":"2021-04-13T01:44:45","guid":{"rendered":"http:\/\/hiniarata.jp\/minnano_kouhoubu\/?p=226"},"modified":"2021-04-13T19:29:49","modified_gmt":"2021-04-13T10:29:49","slug":"%e3%83%8d%e3%83%83%e3%83%88%e5%ba%83%e5%91%8a%e3%81%ae%e7%94%a8%e8%aa%9e%e3%81%af%e5%85%a8%e9%83%a8%e8%a6%9a%e3%81%88%e3%82%8b%e5%bf%85%e8%a6%81%e3%81%af%e3%81%aa%e3%81%84%ef%bc%81%e6%8a%bc%e3%81%95","status":"publish","type":"post","link":"https:\/\/hiniarata.jp\/minnano_kouhoubu\/?p=226","title":{"rendered":"\u30cd\u30c3\u30c8\u5e83\u544a\u306e\u7528\u8a9e\u306f\u5168\u90e8\u899a\u3048\u308b\u5fc5\u8981\u306f\u306a\u3044\uff01\u62bc\u3055\u3048\u3066\u304a\u304f\u3079\u304d\u30cd\u30c3\u30c8\u7528\u8a9e\u3092\u5168\u3066\u7d39\u4ecb\uff01"},"content":{"rendered":"<p>\u30cd\u30c3\u30c8\u5e83\u544a\u3092\u306f\u3058\u3081\u3001\u30c7\u30b8\u30bf\u30eb\u5316\u304c\u73fe\u5728\u307e\u3067\u4f11\u606f\u306b\u666e\u53ca\u3092\u59cb\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u305d\u3093\u306a\u4e2d\u3001\u30cd\u30c3\u30c8\u5e83\u544a\u3084Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u53c2\u5165\u3057\u305f\u3044\u3051\u3069\u3001\u5e83\u544a\u306b\u3082\u69d8\u3005\u306a\u7a2e\u985e\u304c\u3042\u308a\u3001\u4ed6\u306b\u3082\u3088\u304f\u308f\u304b\u3089\u306a\u3044\u82f1\u6587\u5b57\u3070\u304b\u308a\u306e\u7528\u8a9e\u307e\u3067\u7406\u89e3\u3057\u3066\u3044\u306a\u3044\u3068\u4f55\u3092\u8a00\u3063\u3066\u3044\u308b\u306e\u304b\u3059\u3089\u7406\u89e3\u3067\u304d\u306a\u3044\u3067\u3059\u3088\u306d\u3002<\/p>\n<p>\u305d\u3053\u3067\u307e\u305a\u306f\u30cd\u30c3\u30c8\u5e83\u544a\u3084Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5fc5\u9808\u306e\u7528\u8a9e\u304b\u3089\u899a\u3048\u3066\u304a\u3044\u305f\u65b9\u304c\u3044\u3044\u7528\u8a9e\u307e\u3067\u5168\u3066\u307e\u3068\u3081\u307e\u3057\u305f\u3002<\/p>\n<p>\u5c02\u9580\u7528\u8a9e\u304c\u591a\u3044\u306e\u3067\u3001\u96e3\u3057\u3044\u3068\u601d\u3046\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u5185\u5bb9\u3068\u3057\u3066\u306f\u5358\u7d14\u306a\u7528\u8a9e\u304c\u304a\u304a\u3044\u306e\u3067\u3057\u3063\u304b\u308a\u3068\u6291\u3048\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<div id=\"toc_container\" class=\"toc_transparent no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#i\"><span class=\"toc_number toc_depth_1\">1<\/span> \u5e83\u544a\u306e\u7a2e\u985e<\/a><ul><li><a href=\"#i-2\"><span class=\"toc_number toc_depth_2\">1.1<\/span> \u691c\u7d22\u9023\u52d5\u578b\u5e83\u544a<\/a><\/li><li><a href=\"#BTABehavioral_Targeting_Advertising\"><span class=\"toc_number toc_depth_2\">1.2<\/span> \u884c\u52d5\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\uff08BTA\uff1aBehavioral Targeting Advertising\uff09<\/a><\/li><li><a href=\"#i-3\"><span class=\"toc_number toc_depth_2\">1.3<\/span> \u7d14\u5e83\u544a<\/a><\/li><li><a href=\"#i-4\"><span class=\"toc_number toc_depth_2\">1.4<\/span> \u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u5e83\u544a<\/a><\/li><li><a href=\"#i-5\"><span class=\"toc_number toc_depth_2\">1.5<\/span> \u30a4\u30f3\u30ea\u30fc\u30c9\u5e83\u544a<\/a><\/li><li><a href=\"#i-6\"><span class=\"toc_number toc_depth_2\">1.6<\/span> \u30b3\u30f3\u30c6\u30f3\u30c4\u9023\u52d5\u578b\u5e83\u544a<\/a><\/li><li><a href=\"#i-7\"><span class=\"toc_number toc_depth_2\">1.7<\/span> \u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u5e83\u544a\uff08\u30d6\u30e9\u30f3\u30c9\u5e83\u544a\uff09<\/a><\/li><li><a href=\"#i-8\"><span class=\"toc_number toc_depth_2\">1.8<\/span> \u30d6\u30fc\u30b9\u30c8\u5e83\u544a<\/a><\/li><li><a href=\"#i-9\"><span class=\"toc_number toc_depth_2\">1.9<\/span> \u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a<\/a><\/li><li><a href=\"#i-10\"><span class=\"toc_number toc_depth_2\">1.10<\/span> \u30ea\u30c3\u30c1\u30a2\u30c9\u5e83\u544a<\/a><\/li><li><a href=\"#i-11\"><span class=\"toc_number toc_depth_2\">1.11<\/span> \u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5e83\u544a<\/a><\/li><li><a href=\"#i-12\"><span class=\"toc_number toc_depth_2\">1.12<\/span> \u30ea\u30ef\u30fc\u30c9\u5e83\u544a<\/a><\/li><li><a href=\"#Google\"><span class=\"toc_number toc_depth_2\">1.13<\/span> Google\u5e83\u544a<\/a><\/li><li><a href=\"#GDNGoogle_Display_Network\"><span class=\"toc_number toc_depth_2\">1.14<\/span> GDN\uff08Google Display Network\uff09<\/a><\/li><\/ul><\/li><li><a href=\"#Web\"><span class=\"toc_number toc_depth_1\">2<\/span> Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6307\u6a19\u3068\u3057\u3066\u3088\u304f\u51fa\u3066\u304f\u308b\u7528\u8a9e<\/a><ul><li><a href=\"#i-13\"><span class=\"toc_number toc_depth_2\">2.1<\/span> \u30a4\u30f3\u30d0\u30ca\u30fc\u30b5\u30fc\u30d9\u30a4<\/a><\/li><li><a href=\"#Impimpression\"><span class=\"toc_number toc_depth_2\">2.2<\/span> \u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\uff08Imp\u30fbimpression\uff09<\/a><\/li><li><a href=\"#Click\"><span class=\"toc_number toc_depth_2\">2.3<\/span> \u30af\u30ea\u30c3\u30af\uff08Click\uff09<\/a><\/li><li><a href=\"#CVConversion\"><span class=\"toc_number toc_depth_2\">2.4<\/span> \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff08CV\u30fbConversion\uff09<\/a><\/li><li><a href=\"#Frequency\"><span class=\"toc_number toc_depth_2\">2.5<\/span> \u30d5\u30ea\u30fc\u30af\u30a8\u30f3\u30b7\u30fc\uff08Frequency\uff09<\/a><\/li><li><a href=\"#recency\"><span class=\"toc_number toc_depth_2\">2.6<\/span> \u30ea\u30fc\u30bb\u30f3\u30b7\u30fc\uff08recency\uff09<\/a><\/li><li><a href=\"#Reach\"><span class=\"toc_number toc_depth_2\">2.7<\/span> \u30ea\u30fc\u30c1\uff08Reach\uff09<\/a><\/li><li><a href=\"#i-14\"><span class=\"toc_number toc_depth_2\">2.8<\/span> \u30ea\u30fc\u30c9\u30d0\u30ca\u30fc\u30a2\u30f3\u30b1\u30fc\u30c8<\/a><\/li><li><a href=\"#ARPUAverage_Revenue_Per_User\"><span class=\"toc_number toc_depth_2\">2.9<\/span> ARPU\uff08Average Revenue Per User\uff09<\/a><\/li><li><a href=\"#ARPPUAverage_Revenue_Per_Paying_User\"><span class=\"toc_number toc_depth_2\">2.10<\/span> ARPPU\uff08Average Revenue Per Paying User\uff09<\/a><\/li><li><a href=\"#CPACost_per_Acquisition\"><span class=\"toc_number toc_depth_2\">2.11<\/span> CPA\uff08Cost per Acquisition\uff09<\/a><\/li><li><a href=\"#CPCCost_Per_Click\"><span class=\"toc_number toc_depth_2\">2.12<\/span> CPC\uff08Cost Per Click\uff09<\/a><\/li><li><a href=\"#CPMCost_Per_Mille\"><span class=\"toc_number toc_depth_2\">2.13<\/span> CPM\uff08Cost Per Mille\uff09<\/a><\/li><li><a href=\"#CTRClick_Through_Rate\"><span class=\"toc_number toc_depth_2\">2.14<\/span> CTR\uff08Click Through Rate\uff09<\/a><\/li><li><a href=\"#CVRConversion_Rate\"><span class=\"toc_number toc_depth_2\">2.15<\/span> CVR\uff08Conversion Rate\uff09<\/a><\/li><li><a href=\"#LTVLife_Time_Value\"><span class=\"toc_number toc_depth_2\">2.16<\/span> LTV\uff08Life Time Value\uff09<\/a><\/li><li><a href=\"#ROASRerurn_On_Advertising_Spend\"><span class=\"toc_number toc_depth_2\">2.17<\/span> ROAS\uff08Rerurn On Advertising Spend\uff09<\/a><\/li><li><a href=\"#ROIReturn_On_Investment\"><span class=\"toc_number toc_depth_2\">2.18<\/span> ROI\uff08Return On Investment\uff09<\/a><\/li><\/ul><\/li><li><a href=\"#i-15\"><span class=\"toc_number toc_depth_1\">3<\/span> \u30a2\u30af\u30bb\u30b9\u89e3\u6790\u3092\u3059\u308b\u4e0a\u3067\u5fc5\u305a\u6291\u3048\u3066\u304a\u304d\u305f\u3044\u7528\u8a9e<\/a><ul><li><a href=\"#i-16\"><span class=\"toc_number toc_depth_2\">3.1<\/span> \u76f4\u5e30\u7387<\/a><\/li><li><a href=\"#i-17\"><span class=\"toc_number toc_depth_2\">3.2<\/span> \u96e2\u8131\u7387<\/a><\/li><li><a href=\"#i-18\"><span class=\"toc_number toc_depth_2\">3.3<\/span> \u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u5206\u6790<\/a><\/li><li><a href=\"#i-19\"><span class=\"toc_number toc_depth_2\">3.4<\/span> \u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u30de\u30cd\u30b8\u30e1\u30f3\u30c8<\/a><\/li><li><a href=\"#i-20\"><span class=\"toc_number toc_depth_2\">3.5<\/span> \u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb<\/a><\/li><li><a href=\"#i-21\"><span class=\"toc_number toc_depth_2\">3.6<\/span> \u7d71\u5408\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u5206\u6790<\/a><\/li><li><a href=\"#i-22\"><span class=\"toc_number toc_depth_2\">3.7<\/span> \u30b5\u30f3\u30af\u30b9\u30da\u30fc\u30b8<\/a><\/li><li><a href=\"#i-23\"><span class=\"toc_number toc_depth_2\">3.8<\/span> \u30bb\u30c3\u30b7\u30e7\u30f3\uff08\u8a2a\u554f\u6570\uff09<\/a><\/li><li><a href=\"#Viewability\"><span class=\"toc_number toc_depth_2\">3.9<\/span> \u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\uff08Viewability\uff09<\/a><\/li><li><a href=\"#i-24\"><span class=\"toc_number toc_depth_2\">3.10<\/span> \u30ea\u30d5\u30a1\u30e9\u30fc<\/a><\/li><\/ul><\/li><li><a href=\"#i-25\"><span class=\"toc_number toc_depth_1\">4<\/span> \u691c\u7d22\u9023\u52d5\u578b\u5e83\u544a\u30fb\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3067\u3088\u304f\u4f7f\u7528\u3059\u308b\u7528\u8a9e<\/a><ul><li><a href=\"#i-26\"><span class=\"toc_number toc_depth_2\">4.1<\/span> \u691c\u7d22\u30a8\u30f3\u30b8\u30f3<\/a><\/li><li><a href=\"#i-27\"><span class=\"toc_number toc_depth_2\">4.2<\/span> \u5e83\u544a\u30e9\u30f3\u30af<\/a><\/li><li><a href=\"#i-28\"><span class=\"toc_number toc_depth_2\">4.3<\/span> \u5165\u672d<\/a><\/li><li><a href=\"#i-29\"><span class=\"toc_number toc_depth_2\">4.4<\/span> \u54c1\u8cea\u30b9\u30b3\u30a2\uff08\u54c1\u8cea\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\uff09<\/a><\/li><li><a href=\"#i-30\"><span class=\"toc_number toc_depth_2\">4.5<\/span> \u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22<\/a><\/li><li><a href=\"#i-31\"><span class=\"toc_number toc_depth_2\">4.6<\/span> \u30b9\u30e2\u30fc\u30eb\u30ad\u30fc\u30ef\u30fc\u30c9<\/a><\/li><li><a href=\"#i-32\"><span class=\"toc_number toc_depth_2\">4.7<\/span> \u30df\u30c9\u30eb\u30ad\u30fc\u30ef\u30fc\u30c9<\/a><\/li><li><a href=\"#i-33\"><span class=\"toc_number toc_depth_2\">4.8<\/span> \u30cb\u30c3\u30c1\u30ad\u30fc\u30ef\u30fc\u30c9<\/a><\/li><li><a href=\"#i-34\"><span class=\"toc_number toc_depth_2\">4.9<\/span> \u30d3\u30c3\u30b0\u30ad\u30fc\u30ef\u30fc\u30c9<\/a><\/li><li><a href=\"#PageRank\"><span class=\"toc_number toc_depth_2\">4.10<\/span> \u30da\u30fc\u30b8\u30e9\u30f3\u30af\uff08PageRank\uff09<\/a><\/li><li><a href=\"#i-35\"><span class=\"toc_number toc_depth_2\">4.11<\/span> \u30ed\u30f3\u30b0\u30c6\u30fc\u30eb\u30ad\u30fc\u30ef\u30fc\u30c9<\/a><\/li><li><a href=\"#i-36\"><span class=\"toc_number toc_depth_2\">4.12<\/span> \u30ea\u30f3\u30af\u30b8\u30e5\u30fc\u30b9<\/a><\/li><li><a href=\"#i-37\"><span class=\"toc_number toc_depth_2\">4.13<\/span> \u30ea\u30f3\u30af\u30dd\u30d4\u30e5\u30e9\u30ea\u30c6\u30a3<\/a><\/li><li><a href=\"#TDTitle_Description\"><span class=\"toc_number toc_depth_2\">4.14<\/span> TD\uff08Title &amp; Description\uff09<\/a><\/li><\/ul><\/li><li><a href=\"#i-38\"><span class=\"toc_number toc_depth_1\">5<\/span> \u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3067\u6291\u3048\u3066\u304a\u304d\u305f\u3044\u7528\u8a9e<\/a><ul><li><a href=\"#1st_Party_Cookie\"><span class=\"toc_number toc_depth_2\">5.1<\/span> \u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30af\u30c3\u30ad\u30fc\uff081st Party Cookie\uff09<\/a><\/li><li><a href=\"#3rd_Party_Cookie\"><span class=\"toc_number toc_depth_2\">5.2<\/span> \u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30af\u30c3\u30ad\u30fc\uff083rd Party Cookie\uff09<\/a><\/li><li><a href=\"#ITPIntelligent_Tracking_Prevention\"><span class=\"toc_number toc_depth_2\">5.3<\/span> ITP\uff08Intelligent Tracking Prevention\uff09<\/a><\/li><\/ul><\/li><li><a href=\"#i-39\"><span class=\"toc_number toc_depth_1\">6<\/span> \u30cd\u30c3\u30c8\u5e83\u544a\u3067\u4f7f\u308f\u308c\u308b\u7565\u8a9e\u96c6<\/a><ul><li><a href=\"#CROConversion_Rate_Optimization\"><span class=\"toc_number toc_depth_2\">6.1<\/span> CRO\uff08Conversion Rate Optimization\uff09<\/a><\/li><li><a href=\"#CTACall_To_Action\"><span class=\"toc_number toc_depth_2\">6.2<\/span> CTA\uff08Call To Action\uff09<\/a><\/li><li><a href=\"#DMPData_Management_Platform\"><span class=\"toc_number toc_depth_2\">6.3<\/span> DMP\uff08Data Management Platform\uff09<\/a><\/li><li><a href=\"#DSPDemand-Side_Platform\"><span class=\"toc_number toc_depth_2\">6.4<\/span> DSP\uff08Demand-Side Platform\uff09<\/a><\/li><li><a href=\"#LPLanding_Page\"><span class=\"toc_number toc_depth_2\">6.5<\/span> LP\uff08Landing Page\uff09<\/a><\/li><li><a href=\"#LPOLanding_Page_Optimization\"><span class=\"toc_number toc_depth_2\">6.6<\/span> LPO\uff08Landing Page Optimization\uff09<\/a><\/li><li><a href=\"#PMPPrivate_Market_Place\"><span class=\"toc_number toc_depth_2\">6.7<\/span> PMP\uff08Private Market Place\uff09<\/a><\/li><li><a href=\"#SEMSearch_Engine_Marketing\"><span class=\"toc_number toc_depth_2\">6.8<\/span> SEM\uff08Search Engine Marketing\uff09<\/a><\/li><li><a href=\"#SEOSearch_Engine_Optimization\"><span class=\"toc_number toc_depth_2\">6.9<\/span> SEO\uff08Search Engine Optimization\uff09<\/a><\/li><li><a href=\"#SERPSearch_Engine_Result_Pages\"><span class=\"toc_number toc_depth_2\">6.10<\/span> SERP\uff08Search Engine Result Pages\uff09<\/a><\/li><li><a href=\"#SMOSocial_Media_Optimization\"><span class=\"toc_number toc_depth_2\">6.11<\/span> SMO\uff08Social Media Optimization\uff09<\/a><\/li><li><a href=\"#SSPSupply-Side_Platform\"><span class=\"toc_number toc_depth_2\">6.12<\/span> SSP\uff08Supply-Side Platform\uff09<\/a><\/li><li><a href=\"#UGCUser_Generated_Contents\"><span class=\"toc_number toc_depth_2\">6.13<\/span> UGC\uff08User Generated Contents\uff09<\/a><\/li><\/ul><\/li><li><a href=\"#i-40\"><span class=\"toc_number toc_depth_1\">7<\/span> \u5e83\u544a\u5168\u822c\u3067\u4f7f\u7528\u3055\u308c\u308b\u7528\u8a9e<\/a><ul><li><a href=\"#i-41\"><span class=\"toc_number toc_depth_2\">7.1<\/span> \u88ab\u30ea\u30f3\u30af\uff08\u30d0\u30c3\u30af\u30ea\u30f3\u30af\uff09<\/a><\/li><li><a href=\"#i-42\"><span class=\"toc_number toc_depth_2\">7.2<\/span> \u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af<\/a><\/li><li><a href=\"#i-43\"><span class=\"toc_number toc_depth_2\">7.3<\/span> \u30a2\u30c9\u30a8\u30af\u30b9\u30c1\u30a7\u30f3\u30b8<\/a><\/li><li><a href=\"#i-44\"><span class=\"toc_number toc_depth_2\">7.4<\/span> \u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3<\/a><\/li><li><a href=\"#i-45\"><span class=\"toc_number toc_depth_2\">7.5<\/span> \u30a4\u30f3\u30c7\u30c3\u30af\u30b9<\/a><\/li><li><a href=\"#In_View\"><span class=\"toc_number toc_depth_2\">7.6<\/span> \u30a4\u30f3\u30d3\u30e5\u30fc\uff08In View\uff09<\/a><\/li><li><a href=\"#i-46\"><span class=\"toc_number toc_depth_2\">7.7<\/span> \u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u30b7\u30a7\u30a2<\/a><\/li><li><a href=\"#i-47\"><span class=\"toc_number toc_depth_2\">7.8<\/span> \u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/a><\/li><li><a href=\"#i-48\"><span class=\"toc_number toc_depth_2\">7.9<\/span> \u30d6\u30e9\u30f3\u30c9\u30ea\u30d5\u30c8<\/a><\/li><li><a href=\"#i-49\"><span class=\"toc_number toc_depth_2\">7.10<\/span> \u30d5\u30ed\u30a2\u30d7\u30e9\u30a4\u30b9<\/a><\/li><li><a href=\"#Automated_Guaranteed\"><span class=\"toc_number toc_depth_2\">7.11<\/span> Automated Guaranteed<\/a><\/li><li><a href=\"#Unreserved_Fixed_Rate\"><span class=\"toc_number toc_depth_2\">7.12<\/span> Unreserved Fixed Rate<\/a><\/li><\/ul><\/li><li><a href=\"#i-50\"><span class=\"toc_number toc_depth_1\">8<\/span> \u77e5\u3063\u3066\u304a\u304f\u3068\u4fbf\u5229\u306a\u7528\u8a9e<\/a><ul><li><a href=\"#i-51\"><span class=\"toc_number toc_depth_2\">8.1<\/span> \u5e83\u544a\u30a4\u30f3\u30b8\u30a7\u30af\u30b7\u30e7\u30f3<\/a><\/li><li><a href=\"#i-52\"><span class=\"toc_number toc_depth_2\">8.2<\/span> \u30a2\u30c9\u30d5\u30e9\u30a6\u30c9<\/a><\/li><li><a href=\"#i-53\"><span class=\"toc_number toc_depth_2\">8.3<\/span> \u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc<\/a><\/li><li><a href=\"#i-54\"><span class=\"toc_number toc_depth_2\">8.4<\/span> \u30b7\u30fc\u30b1\u30f3\u30b9\u914d\u4fe1\uff08\u30b7\u30ca\u30ea\u30aa\u914d\u4fe1\uff09<\/a><\/li><li><a href=\"#PiggyBack\"><span class=\"toc_number toc_depth_2\">8.5<\/span> \u30d4\u30ae\u30fc\u30d0\u30c3\u30af\uff08PiggyBack\uff09<\/a><\/li><li><a href=\"#CRMCustomer_Relationship_Management\"><span class=\"toc_number toc_depth_2\">8.6<\/span> CRM\uff08Customer Relationship Management\uff09<\/a><\/li><li><a href=\"#MAMarketing_Automation\"><span class=\"toc_number toc_depth_2\">8.7<\/span> MA\uff08Marketing Automation\uff09<\/a><\/li><li><a href=\"#VASTVideo_Ad_Serving_Template\"><span class=\"toc_number toc_depth_2\">8.8<\/span> VAST\uff08Video Ad Serving Template\uff09<\/a><\/li><li><a href=\"#VPAIDVideo_Player-Ad_Interface_Definition\"><span class=\"toc_number toc_depth_2\">8.9<\/span> VPAID\uff08Video Player-Ad Interface Definition\uff09<\/a><\/li><\/ul><\/li><li><a href=\"#i-55\"><span class=\"toc_number toc_depth_1\">9<\/span> \u7528\u8a9e\u306f\u904b\u7528\u3057\u306a\u304c\u3089\u3060\u3068\u610f\u5916\u3068\u7c21\u5358\u306b\u899a\u3048\u3089\u308c\u308b\uff01<\/a><\/li><\/ul><\/div>\n<h2><span id=\"i\">\u5e83\u544a\u306e\u7a2e\u985e<\/span><\/h2>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-705\" src=\"http:\/\/hiniarata.jp\/minnano_kouhoubu\/wp-content\/uploads\/2021\/04\/\u5e83\u544a\u306e\u7a2e\u985e.jpg\" alt=\"\" width=\"1200\" height=\"800\" srcset=\"https:\/\/hiniarata.jp\/minnano_kouhoubu\/wp-content\/uploads\/2021\/04\/\u5e83\u544a\u306e\u7a2e\u985e.jpg 1200w, https:\/\/hiniarata.jp\/minnano_kouhoubu\/wp-content\/uploads\/2021\/04\/\u5e83\u544a\u306e\u7a2e\u985e-300x200.jpg 300w, https:\/\/hiniarata.jp\/minnano_kouhoubu\/wp-content\/uploads\/2021\/04\/\u5e83\u544a\u306e\u7a2e\u985e-1024x683.jpg 1024w, https:\/\/hiniarata.jp\/minnano_kouhoubu\/wp-content\/uploads\/2021\/04\/\u5e83\u544a\u306e\u7a2e\u985e-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>\u30cd\u30c3\u30c8\u5e83\u544a\u3068\u8a00\u3063\u3066\u3082\u69d8\u3005\u306a\u7a2e\u985e\u304c\u3042\u308a\u3001\u3069\u306e\u3088\u3046\u306a\u5834\u9762\u3067\u5229\u7528\u3059\u308c\u3070\u826f\u3044\u306e\u304b\u5206\u304b\u3089\u306a\u3051\u308c\u3070\u52b9\u679c\u304c\u306a\u3044\u3060\u3051\u3067\u306a\u304f\u3001\u4f59\u8a08\u306b\u8cbb\u7528\u3082\u304b\u304b\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u307e\u305a\u306f\u3069\u306e\u3088\u3046\u306a\u7a2e\u985e\u306e\u5e83\u544a\u304c\u3042\u308b\u306e\u304b\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"i-2\">\u691c\u7d22\u9023\u52d5\u578b\u5e83\u544a<\/span><\/h3>\n<p>\u30e6\u30fc\u30b6\u30fc\u304c\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u5185\u3067\u7279\u5b9a\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u691c\u7d22\u3059\u308b\u3053\u3068\u3067\u8868\u793a\u3055\u305b\u308b\u5e83\u544a\u306e\u7a2e\u985e\u3002\u30e6\u30fc\u30b6\u30fc\u304c\u77e5\u308a\u305f\u3044\u60c5\u5831\u306b\u5bfe\u3057\u3066\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u308b\u306e\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u8208\u5473\u3068\u30de\u30c3\u30c1\u3057\u3084\u3059\u3044\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3><span id=\"BTABehavioral_Targeting_Advertising\">\u884c\u52d5\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\uff08BTA\uff1aBehavioral Targeting Advertising\uff09<\/span><\/h3>\n<p>\u30e6\u30fc\u30b6\u30fc\u304c\u3053\u308c\u307e\u3067\u306b\u95b2\u89a7\u3057\u3066\u304d\u305f\u884c\u52d5\u5c65\u6b74\u3092\u3082\u3068\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u8208\u5473\u95a2\u5fc3\u3092\u6301\u3064\u30e6\u30fc\u30b6\u30fc\u3092\u72d9\u3044\u6483\u3061\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u5e83\u544a\u306e\u3053\u3068\u3002\u72d9\u3063\u3066\u5e83\u544a\u3092\u898b\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u305f\u3081\u7121\u99c4\u3092\u7701\u3051\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u81f3\u308a\u3084\u3059\u3044\u3053\u3068\u3082\u7279\u5fb4\u3067\u3059\u3002<\/p>\n<h3><span id=\"i-3\">\u7d14\u5e83\u544a<\/span><\/h3>\n<p>\u5225\u540d\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u3068\u3082\u547c\u3070\u308c\u3066\u3044\u308b\u5e83\u544a\u3067\u3001\u5e83\u544a\u67a0\u3092\u4ed6\u793e\u30e1\u30c7\u30a3\u30a2\u304b\u3089\u4e00\u5b9a\u4fa1\u683c\u3067\u8cb7\u3044\u53d6\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u7279\u5b9a\u671f\u9593\u8868\u793a\u3059\u308b\u5e83\u544a\u306e\u3053\u3068\u3002\u4ed6\u793e\u30e1\u30c7\u30a3\u30a2\u304c\u6307\u5b9a\u3057\u305f\u5e83\u544a\u8cbb\u3092\u652f\u6255\u3046\u3053\u3068\u3067\u305d\u306e\u671f\u9593\u306f\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u308b\u305f\u3081\u3001\u904b\u7528\u578b\u5e83\u544a\u306e\u3088\u3046\u306b\u5e83\u544a\u8cbb\u304c\u5909\u52d5\u3059\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u3001\u4e00\u5ea6\u8868\u793a\u3055\u308c\u308b\u3068\u5e83\u544a\u3092\u6539\u5584\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u306a\u3044\u305f\u3081\u3001\u5e83\u544a\u306b\u554f\u984c\u304c\u3042\u308b\u3068\u6d41\u5165\u306b\u671f\u5f85\u3057\u3065\u3089\u304f\u306a\u308b\u3068\u3044\u3046\u30c7\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3><span id=\"i-4\">\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u5e83\u544a<\/span><\/h3>\n<p>\u5e83\u544a\u3067\u306f\u57fa\u672c\u7684\u306b\u5e83\u544a\u4e3b\u3068\u30e6\u30fc\u30b6\u30fc\u3060\u3051\u3067\u3059\u304c\u3001\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u3067\u306f\u305d\u306e\u4ed6\u306b\u5e83\u544a\u4e3b\u304b\u3089\u300c\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30bf\u30fc\u300d\u3068\u547c\u3070\u308c\u308b\u5e83\u544a\u3092\u51fa\u3059\u30e6\u30fc\u30b6\u30fc\u3068\u3001\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u306e2\u7a2e\u985e\u306b\u5206\u3051\u3089\u308c\u307e\u3059\u3002\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30bf\u30fc\u3068\u5e83\u544a\u4e3b\u304c\u76f4\u63a5\u4ea4\u6e09\u3059\u308b\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u57fa\u672c\u7684\u306b\u306f\u300cA8.net\u300d\u306a\u3069\u306eASP\uff08\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u30b5\u30fc\u30d3\u30b9\u30d7\u30ed\u30d0\u30a4\u30c0\u30fc\uff09\u3068\u547c\u3070\u308c\u308b\u696d\u8005\u3092\u5229\u7528\u3057\u3066\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u3092\u884c\u3044\u307e\u3059\u3002\u6700\u5927\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u3057\u3066\u3001\u6210\u679c\u304c\u767a\u751f\u3059\u308b\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u8a2d\u5b9a\u3067\u304d\u308b\u305f\u3081\u3001\u5e83\u544a\u8cbb\u3092\u6291\u3048\u3066\u904b\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3><span id=\"i-5\">\u30a4\u30f3\u30ea\u30fc\u30c9\u5e83\u544a<\/span><\/h3>\n<p>\u30e6\u30fc\u30b6\u30fc\u304cWeb\u30b5\u30a4\u30c8\u4e0a\u3067\u30b9\u30af\u30ed\u30fc\u30eb\u3092\u884c\u3063\u305f\u969b\u306b\u3001\u672c\u6765\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u9593\u3067\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u308b\u5e83\u544a\u306e\u7a2e\u985e\u3002\u6587\u7ae0\u3001\u753b\u50cf\u3001\u52d5\u753b\u306a\u3069\u69d8\u3005\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5165\u308c\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u304c\u3001\u4e3b\u306b\u52d5\u753b\u5e83\u544a\u3068\u3057\u3066\u5229\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u9759\u6b62\u753b\u306b\u6bd4\u3079\u3066\u76ee\u306b\u3064\u304d\u3084\u3059\u304f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u8208\u5473\u3092\u6301\u3061\u3084\u3059\u3044\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002\u30a4\u30f3\u30d5\u30a3\u30fc\u30c9\u5e83\u544a\u3068\u3082\u547c\u3070\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3><span id=\"i-6\">\u30b3\u30f3\u30c6\u30f3\u30c4\u9023\u52d5\u578b\u5e83\u544a<\/span><\/h3>\n<p>Web\u30b5\u30a4\u30c8\u5185\u306e\u30c6\u30ad\u30b9\u30c8\u60c5\u5831\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u305d\u306e\u30c6\u30fc\u30de\u306b\u95a2\u9023\u6027\u306e\u9ad8\u3044\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u308b\u4ed5\u7d44\u307f\u3002\u30b5\u30a4\u30c8\u5185\u306e\u30b8\u30e3\u30f3\u30eb\u306b\u8fd1\u4f3c\u3057\u305f\u5e83\u544a\u3092\u8868\u793a\u3055\u305b\u308b\u3053\u3068\u3067\u30e6\u30fc\u30b6\u30fc\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u3057\u3084\u3059\u3044\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3><span id=\"i-7\">\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u5e83\u544a\uff08\u30d6\u30e9\u30f3\u30c9\u5e83\u544a\uff09<\/span><\/h3>\n<p>\u4f01\u696d\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u4f7f\u7528\u3059\u308b\u5e83\u544a\u306e\u3053\u3068\u3002<\/p>\n<h3><span id=\"i-8\">\u30d6\u30fc\u30b9\u30c8\u5e83\u544a<\/span><\/h3>\n<p>Web\u30b5\u30a4\u30c8\u4e0a\u3067\u30a2\u30d7\u30ea\u3084\u5546\u54c1\u306e\u8cfc\u5165\u304c\u884c\u308f\u308c\u305f\u969b\u306b\u5831\u916c\u304c\u767a\u751f\u3059\u308b\u6210\u679c\u5831\u916c\u578b\u5e83\u544a\u306e\u4e00\u3064\u3001\u30ea\u30ef\u30fc\u30c9\u5e83\u544a\u3092\u7528\u3044\u305f\u5225\u7a2e\u306e\u4f7f\u3044\u65b9\u306e\u3053\u3068\u3002\u30a2\u30d7\u30ea\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u3092\u4e00\u6642\u7684\u306b\u6025\u4e0a\u6607\u3055\u305b\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u305f\u5834\u5408\u306b\u7528\u3044\u3089\u308c\u308b\u624b\u6cd5\u3067\u3059\u3002<\/p>\n<h3><span id=\"i-9\">\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a<\/span><\/h3>\n<p>\u691c\u7d22\u9023\u52d5\u578b\u5e83\u544a\u306e\u5225\u79f0\u3067Google\u3084Yahoo!\u306a\u3069\u306e\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3067\u691c\u7d22\u3057\u305f\u969b\u306b\u3001\u691c\u7d22\u7d50\u679c\u306e\u4e0a\u90e8\u3084\u4e0b\u90e8\u306b\u8868\u793a\u3055\u308c\u308b\u30c6\u30ad\u30b9\u30c8\u5e83\u544a\u306e\u3053\u3068\u3002<\/p>\n<h3><span id=\"i-10\">\u30ea\u30c3\u30c1\u30a2\u30c9\u5e83\u544a<\/span><\/h3>\n<p>\u4e3b\u306b\u30a2\u30d7\u30ea\u3084\u30d0\u30ca\u30fc\u5e83\u544a\u306b\u5229\u7528\u3055\u308c\u3066\u3044\u308b\u753b\u50cf\u5e83\u544a\u306e\u306a\u304b\u3067\u30e6\u30fc\u30b6\u30fc\u304c\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u884c\u3048\u308b\u5e83\u544a\u306e\u3053\u3068\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u30b2\u30fc\u30e0\u30a2\u30d7\u30ea\u3067\u3042\u308c\u3070\u5e83\u544a\u306e\u4e2d\u3067\u4e00\u5ea6\u30e6\u30fc\u30b6\u30fc\u306b\u4f53\u9a13\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u305f\u3081\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u7e4b\u304c\u308b\u3053\u3068\u3092\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3><span id=\"i-11\">\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5e83\u544a<\/span><\/h3>\n<p>\u81ea\u793e\u30b5\u30a4\u30c8\u306b\u4e00\u5ea6\u3067\u3082\u8a2a\u308c\u305f\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u3001\u95b2\u89a7\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u95a2\u9023\u3057\u305f\u5e83\u544a\u3092\u8868\u793a\u3057\u3066\u3001\u518d\u5ea6\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u304b\u3051\u308b\u4ed5\u7d44\u307f\u306e\u3053\u3068\u3002<\/p>\n<p>\u4e00\u5ea6\u3067\u3082\u8a2a\u308c\u3066\u3044\u308b\u3068\u3044\u3046\u3053\u3068\u306f\u305d\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u8208\u5473\u3092\u6301\u3063\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u305f\u3081\u3001\u95a2\u9023\u3059\u308b\u3082\u306e\u3092\u7d39\u4ecb\u3059\u308b\u3053\u3068\u3067\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3078\u3068\u5c0e\u304d\u307e\u3059\u3002<\/p>\n<h3><span id=\"i-12\"><strong>\u30ea<\/strong>\u30ef\u30fc\u30c9\u5e83\u544a<\/span><\/h3>\n<p>\u30b9\u30de\u30db\u30a2\u30d7\u30ea\u3067\u6d3b\u7528\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u304c\u591a\u304f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u6c7a\u3081\u3089\u308c\u305f\u884c\u52d5\u3092\u53d6\u308b\u3053\u3068\u3067\u5831\u916c\u3092\u5f97\u3089\u308c\u308b\u5e83\u544a\u306e\u624b\u6cd5\u3002<\/p>\n<p>\u3088\u304f\u5229\u7528\u3055\u308c\u3066\u3044\u308b\u4f8b\u3068\u3057\u3066\u3001\u30b2\u30fc\u30e0\u30a2\u30d7\u30ea\u5185\u3067\u52d5\u753b\u3092\u898b\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u30b2\u30fc\u30e0\u5185\u306e\u30a2\u30a4\u30c6\u30e0\u3092\u53d6\u5f97\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3><span id=\"Google\">Google\u5e83\u544a<\/span><\/h3>\n<p>\u300cGoogle AdWords\u300d\u3068\u547c\u3070\u308c\u3066\u3044\u305f\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u4e00\u3064\u3002Google\u306e\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3092\u4f7f\u7528\u3057\u305f\u969b\u306b\u691c\u7d22\u7d50\u679c\u306b\u8868\u793a\u3055\u308c\u308b\u5e83\u544a\u306e\u3053\u3068\u3002<\/p>\n<h3><span id=\"GDNGoogle_Display_Network\">GDN\uff08Google Display Network\uff09<\/span><\/h3>\n<p>Google\u5e83\u544a\uff08Google AdWords\uff09\u3092\u7528\u3044\u308b\u3053\u3068\u3067\u3001Google\u304c\u63d0\u4f9b\u3057\u3066\u3044\u308bYouTube\u3084Gmail\u3001\u305d\u308c\u4ee5\u5916\u306b\u3082\u30d1\u30fc\u30c8\u30ca\u30fc\u30b5\u30a4\u30c8\u306a\u3069\u306b\u5e83\u544a\u3092\u8868\u793a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><strong>\u25c6\u95a2\u9023\u8a18\u4e8b<\/strong><\/p>\n<ul>\n<li><strong><a href=\"http:\/\/hiniarata.jp\/minnano_kouhoubu\/?p=230\">\u30cd\u30c3\u30c8\u5e83\u544a\u306e\u7a2e\u985e\uff08\u7279\u5fb4\u30fb\u8cbb\u7528\u7b49\uff09\u307e\u3068\u3081\uff01\u4eca\u5f8c\u6ce8\u76ee\u3055\u308c\u308b\u65b0\u3057\u3044\u30cd\u30c3\u30c8\u5e83\u544a\u3068\u306f\uff1f<\/a><\/strong><\/li>\n<li><strong><a href=\"http:\/\/hiniarata.jp\/minnano_kouhoubu\/?p=212\">\u30cd\u30c3\u30c8\u5e83\u544a\u306e\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3068\u306f\uff1f\u7279\u5fb4\uff5e\u30e1\u30ea\u30c3\u30c8\/\u30c7\u30e1\u30ea\u30c3\u30c8\u30fb\u904b\u7528\u65b9\u6cd5\u307e\u3067\u5fb9\u5e95\u89e3\u8aac\uff01<\/a><\/strong><\/li>\n<\/ul>\n<h2><span id=\"Web\">Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6307\u6a19\u3068\u3057\u3066\u3088\u304f\u51fa\u3066\u304f\u308b\u7528\u8a9e<\/span><\/h2>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-706\" src=\"http:\/\/hiniarata.jp\/minnano_kouhoubu\/wp-content\/uploads\/2021\/04\/Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30af\u3099\u6307\u6a19\u3068\u3057\u3066\u3088\u304f\u51fa\u3066\u304f\u308b\u7528\u8a9e.jpg\" alt=\"\" width=\"1200\" height=\"800\" srcset=\"https:\/\/hiniarata.jp\/minnano_kouhoubu\/wp-content\/uploads\/2021\/04\/Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30af\u3099\u6307\u6a19\u3068\u3057\u3066\u3088\u304f\u51fa\u3066\u304f\u308b\u7528\u8a9e.jpg 1200w, https:\/\/hiniarata.jp\/minnano_kouhoubu\/wp-content\/uploads\/2021\/04\/Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30af\u3099\u6307\u6a19\u3068\u3057\u3066\u3088\u304f\u51fa\u3066\u304f\u308b\u7528\u8a9e-300x200.jpg 300w, https:\/\/hiniarata.jp\/minnano_kouhoubu\/wp-content\/uploads\/2021\/04\/Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30af\u3099\u6307\u6a19\u3068\u3057\u3066\u3088\u304f\u51fa\u3066\u304f\u308b\u7528\u8a9e-1024x683.jpg 1024w, https:\/\/hiniarata.jp\/minnano_kouhoubu\/wp-content\/uploads\/2021\/04\/Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30af\u3099\u6307\u6a19\u3068\u3057\u3066\u3088\u304f\u51fa\u3066\u304f\u308b\u7528\u8a9e-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>\u6b21\u306b\u5e83\u544a\u306e\u6307\u6a19\u3068\u3057\u3066\u4f7f\u7528\u3055\u308c\u308b\u7528\u8a9e\u3067\u3059\u3002\u30cd\u30c3\u30c8\u5e83\u544a\u3092\u904b\u7528\u3059\u308b\u4e0a\u3067\u3053\u306e\u7528\u8a9e\u3092\u77e5\u3089\u306a\u3044\u65b9\u306f\u5e83\u544a\u904b\u7528\u304c\u4e0a\u624b\u304f\u3044\u304b\u306a\u3044\u3068\u3044\u3046\u307b\u3069\u91cd\u8981\u306a\u7528\u8a9e\u3070\u304b\u308a\u3067\u3059\u3002<\/p>\n<p>\u7c21\u5358\u306a\u7528\u8a9e\u304b\u3089\u5c11\u3057\u8907\u96d1\u306a\u7528\u8a9e\u307e\u3067\u3042\u308a\u307e\u3059\u306e\u3067\u3057\u3063\u304b\u308a\u304a\u3055\u3048\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"i-13\">\u30a4\u30f3\u30d0\u30ca\u30fc\u30b5\u30fc\u30d9\u30a4<\/span><\/h3>\n<p>\u5e83\u544a\u3092\u95b2\u89a7\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u3068\u305d\u3046\u3067\u306a\u3044\u30e6\u30fc\u30b6\u30fc\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3059\u308b\u614b\u5ea6\u3092\u6bd4\u8f03\u3059\u308b\u3053\u3068\u3067\u3001\u305d\u306e\u5dee\u5206\u3092\u8a08\u6e2c\u3059\u308b\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306e\u8a08\u6e2c\u624b\u6cd5\u306e\u3053\u3068\u3002<\/p>\n<p>\u5e83\u544a\u30d0\u30ca\u30fc\u306a\u3044\u3067\u30a2\u30f3\u30b1\u30fc\u30c8\u3092\u4f7f\u7528\u3059\u308b\u305f\u3081\u3001\u56de\u7b54\u7387\u304c\u9ad8\u3044\u3068\u3044\u3046\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u305d\u306e\u53cd\u9762\u3001\u8a2d\u554f\u6570\u304c\u5c11\u306a\u304b\u3063\u305f\u308a\u3001\u8aa4\u30af\u30ea\u30c3\u30af\u306e\u53ef\u80fd\u6027\u304c\u767a\u751f\u3059\u308b\u305f\u3081\u7cbe\u5ea6\u304c\u4f4e\u3044\u3068\u3044\u3046\u30c7\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3><span id=\"Impimpression\">\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\uff08Imp\u30fbimpression\uff09<\/span><\/h3>\n<p>Web\u30b5\u30a4\u30c8\u4e0a\u3067\u8868\u793a\u3055\u308c\u305f\u5e83\u544a\u306e\u56de\u6570\u306e\u3053\u3068\u3002<\/p>\n<p><strong>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\uff08Engagement\uff09<\/strong><\/p>\n<p>\u30e6\u30fc\u30b6\u30fc\u304c\u672c\u5f53\u306b\u8208\u5473\u304c\u3042\u308b\u306e\u304b\u3092\u78ba\u304b\u3081\u308b\u305f\u3081\u306b\u7528\u3044\u308b\u6307\u6a19\u3002\u4f8b\u3048\u3070\u753b\u50cf\u5e83\u544a\u3067\u3042\u308c\u3070\u30012\u79d2\u9593\u30de\u30a6\u30b9\u30ab\u30fc\u30bd\u30eb\u3092\u5408\u308f\u305b\u308b\u3068\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u3057\u3066\u30ab\u30a6\u30f3\u30c8\u3055\u308c\u308b\u5e83\u544a\u3082\u5b58\u5728\u3059\u308b\u3002<\/p>\n<h3><span id=\"Click\">\u30af\u30ea\u30c3\u30af\uff08Click\uff09<\/span><\/h3>\n<p>\u5e83\u544a\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u56de\u6570\u306e\u3053\u3068\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"http:\/\/hiniarata.jp\/minnano_kouhoubu\/?p=148\">\u30cd\u30c3\u30c8\u5e83\u544a\u306e\u30af\u30ea\u30c3\u30af\u7387\u3068\u306f\uff1f\u30af\u30ea\u30c3\u30af\u7387\u306e\u5e73\u5747\u3084\u4e0a\u3052\u65b9\u307e\u3067\u5fb9\u5e95\u89e3\u8aac\uff01<\/a><\/p>\n<h3><span id=\"CVConversion\">\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff08CV\u30fbConversion\uff09<\/span><\/h3>\n<p>\u8cfc\u5165\u306a\u767b\u9332\u306a\u3069Web\u30b5\u30a4\u30c8\u3054\u3068\u306b\u8a2d\u5b9a\u3057\u305f\u76ee\u6a19\u306b\u30e6\u30fc\u30b6\u30fc\u304c\u5230\u9054\u3057\u305f\u969b\u306e\u5230\u9054\u6570\u306e\u3053\u3068\u3002<\/p>\n<h3><span id=\"Frequency\">\u30d5\u30ea\u30fc\u30af\u30a8\u30f3\u30b7\u30fc\uff08Frequency\uff09<\/span><\/h3>\n<p>1\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u3069\u308c\u3050\u3089\u3044\u306e\u983b\u5ea6\u3067\u5e83\u544a\u3092\u8868\u793a\u3059\u308b\u304b\u3092\u8868\u3059\u7528\u8a9e\u3002\u8a2d\u5b9a\u3059\u308b\u6570\u5024\u306e\u5927\u5c0f\u306b\u3088\u3063\u30661\u30e6\u30fc\u30b6\u30fc\u306b\u8868\u793a\u3055\u305b\u308b\u5e83\u544a\u306e\u56de\u6570\u3092\u8abf\u6574\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3><span id=\"recency\">\u30ea\u30fc\u30bb\u30f3\u30b7\u30fc\uff08recency\uff09<\/span><\/h3>\n<p>\u30cd\u30c3\u30c8\u5e83\u544a\u3067\u306f\u30d5\u30ea\u30fc\u30af\u30a8\u30f3\u30b7\u30fc\u3068\u3057\u3066\u4f7f\u7528\u3055\u308c\u308b\u3053\u3068\u3082\u3042\u308b\u3002\u5e83\u544a\u3092\u30e6\u30fc\u30b6\u30fc\u306b\u914d\u4fe1\u3059\u308b\u9593\u9694\u306e\u3053\u3068\u3067\u3001\u914d\u4fe1\u9593\u9694\u3092\u9069\u5207\u306b\u958b\u3051\u308b\u3053\u3068\u3067\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u5411\u4e0a\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3><span id=\"Reach\">\u30ea\u30fc\u30c1\uff08Reach\uff09<\/span><\/h3>\n<p>\u5e83\u544a\u304c\u3069\u308c\u3060\u3051\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u5c4a\u3044\u305f\u306e\u304b\u3092\u78ba\u8a8d\u3059\u308b\u6307\u6a19\u3002UU\u3068\u540c\u7fa9\u3068\u3057\u3066\u6271\u308f\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u3002<\/p>\n<h3><span id=\"i-14\">\u30ea\u30fc\u30c9\u30d0\u30ca\u30fc\u30a2\u30f3\u30b1\u30fc\u30c8<\/span><\/h3>\n<p>\u30a4\u30f3\u30d0\u30ca\u30fc\u30b5\u30fc\u30d9\u30a4\u3068\u540c\u69d8\u306b\u3001\u5e83\u544a\u3092\u95b2\u89a7\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u3068\u305d\u3046\u3067\u306a\u3044\u30e6\u30fc\u30b6\u30fc\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3059\u308b\u614b\u5ea6\u3092\u6bd4\u8f03\u3059\u308b\u3053\u3068\u3067\u3001\u305d\u306e\u5dee\u5206\u3092\u8a08\u6e2c\u3059\u308b\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306e\u8a08\u6e2c\u624b\u6cd5\u306e\u3053\u3068\u3002<\/p>\n<p>\u30ea\u30fc\u30c9\u30d0\u30ca\u30fc\u30a2\u30f3\u30b1\u30fc\u30c8\u3067\u306f\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u56de\u7b54\u7528\u306e\u30da\u30fc\u30b8\u306b\u9077\u79fb\u3057\u3066\u884c\u3046\u305f\u3081\u3001\u30a4\u30f3\u30d0\u30ca\u30fc\u30b5\u30fc\u30d9\u30a4\u306b\u30c7\u30e1\u30ea\u30c3\u30c8\u3067\u3042\u308b\u8a2d\u554f\u6570\u3084\u8aa4\u30af\u30ea\u30c3\u30af\u306e\u554f\u984c\u3092\u89e3\u6d88\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3><span id=\"ARPUAverage_Revenue_Per_User\">ARPU\uff08Average Revenue Per User\uff09<\/span><\/h3>\n<p>\u30e6\u30fc\u30b6\u30fc\u4e00\u4eba\u4e00\u4eba\u306e\u5e73\u5747\u58f2\u4e0a\u91d1\u984d\u3067\u3042\u308a\u3001\u4e3b\u306b\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u306e\u30d3\u30b8\u30cd\u30b9\u3067\u5229\u7528\u3055\u308c\u3066\u3044\u308b\u6307\u6a19\u306e\u3053\u3068\u3002\u58f2\u4e0a\u00f7\u30e6\u30fc\u30b6\u30fc\u6570\u3067\u7b97\u51fa\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3><span id=\"ARPPUAverage_Revenue_Per_Paying_User\">ARPPU\uff08Average Revenue Per Paying User\uff09<\/span><\/h3>\n<p>\u30e6\u30fc\u30b6\u30fc\u4e00\u4eba\u3042\u305f\u308a\u306e\u8ab2\u91d1\u984d\u306e\u5e73\u5747\u3067\u3042\u308a\u3001\u30a2\u30d7\u30ea\u3067\u4e3b\u306b\u5229\u7528\u3055\u308c\u3066\u3044\u308b\u6307\u6a19\u306e\u3053\u3068\u3002\u58f2\u4e0a\u00f7\u8ab2\u91d1\u30e6\u30fc\u30b6\u30fc\u6570\u3067\u7b97\u51fa\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3><span id=\"CPACost_per_Acquisition\">CPA\uff08Cost per Acquisition\uff09<\/span><\/h3>\n<p>\u9867\u5ba2\u4e00\u4eba\u4e00\u4eba\u304cCV\u306b\u81f3\u308b\u307e\u3067\u306b\u304b\u304b\u308b\u8cbb\u7528\u306e\u3053\u3068\u3002<\/p>\n<p>\u8a08\u7b97\u5f0f\u306f\u3001<\/p>\n<p>CPA=\u5e83\u544a\u8cbb\u7528\u00f7CV\u6570<\/p>\n<h3><span id=\"CPCCost_Per_Click\">CPC\uff08Cost Per Click\uff09<\/span><\/h3>\n<p>Web\u30b5\u30a4\u30c8\u4e0a\u3067\u5e83\u544a\u304c\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u969b\u306e1\u56de\u6bce\u306e\u8cbb\u7528\u306e\u3053\u3068\u3002<\/p>\n<p>\u8a08\u7b97\u5f0f\u306f\u3001<\/p>\n<p>CPC=\u5e83\u544a\u8cbb\u00f7\u5e83\u544a\u304c\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u56de\u6570<\/p>\n<h3><span id=\"CPMCost_Per_Mille\">CPM\uff08Cost Per Mille\uff09<\/span><\/h3>\n<p>Web\u30b5\u30a4\u30c8\u4e0a\u3067\u5e83\u544a\u304c1,000\u56de\u8868\u793a\u3055\u308c\u308b\u305f\u3073\u306b\u767a\u751f\u3059\u308b\u8cbb\u7528\u3092\u6e2c\u308b\u6307\u6a19\u306e\u3053\u3068\u3002<br \/>\n\u8a08\u7b97\u5f0f\u306f\u3001<br \/>\nCPM=\u5e83\u544a\u8cbb\u00f7\u5e83\u544a\u306e\u8868\u793a\u56de\u6570\u00d71,000<\/p>\n<h3><span id=\"CTRClick_Through_Rate\">CTR\uff08Click Through Rate\uff09<\/span><\/h3>\n<p>Web\u30b5\u30a4\u30c8\u4e0a\u306b\u8868\u793a\u3055\u308c\u305f\u5e83\u544a\u306e\u56de\u6570\u306e\u4e2d\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30af\u30ea\u30c3\u30af\u3057\u305f\u5272\u5408\u3092\u6e2c\u308b\u6307\u6a19\u306e\u3053\u3068\u3002<\/p>\n<p>\u8a08\u7b97\u5f0f\u306f\u3001<br \/>\nCTR\uff08%\uff09=\u30af\u30ea\u30c3\u30af\u6570\u00f7\u5e83\u544a\u306e\u8868\u793a\u56de\u6570\u00d7100<\/p>\n<h3><span id=\"CVRConversion_Rate\">CVR\uff08Conversion Rate\uff09<\/span><\/h3>\n<p>Web\u30b5\u30a4\u30c8\u4e0a\u306b\u8a2a\u308c\u305f\u30e6\u30fc\u30b6\u30fc\u304c\u8a2d\u5b9a\u3057\u305f\u76ee\u6a19\u306b\u5230\u9054\u3057\u305f\u5272\u5408\u306e\u3053\u3068\u3002<\/p>\n<p>\u8a08\u7b97\u5f0f\u306f\u3001<\/p>\n<p>CVR=CV\u00f7\u30a2\u30af\u30bb\u30b9\u6570<\/p>\n<h3><span id=\"LTVLife_Time_Value\">LTV\uff08Life Time Value\uff09<\/span><\/h3>\n<p>\u300c\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u300d\u3068\u547c\u3070\u308c\u3066\u3044\u308b\u6307\u6a19\u3067\u3042\u308a\u3001\u9867\u5ba2\u304c\u53d6\u5f15\u3092\u958b\u59cb\u3057\u3066\u304b\u3089\u7d42\u4e86\u3059\u308b\u307e\u3067\u306e\u9593\u306b\u3001\u4f01\u696d\u306b\u5bfe\u3057\u3066\u3069\u308c\u307b\u3069\u306e\u5229\u76ca\u3092\u3082\u305f\u3089\u3057\u305f\u306e\u304b\u3092\u7b97\u51fa\u3059\u308b\u3053\u3068\u304c\u76ee\u7684\u3068\u306a\u3063\u3066\u3044\u308b\u3002<\/p>\n<h3><span id=\"ROASRerurn_On_Advertising_Spend\">ROAS\uff08Rerurn On Advertising Spend\uff09<\/span><\/h3>\n<p>\u8cbb\u7528\u5bfe\u52b9\u679c\u3068\u3082\u547c\u3070\u308c\u308b\u3001\u5e83\u544a\u306b\u304b\u3051\u305f\u8cbb\u7528\u306b\u5bfe\u3057\u3066\u5f97\u305f\u58f2\u4e0a\u3092%\u3067\u8868\u3059\u6307\u6a19\u306e\u3053\u3068\u3002<\/p>\n<p>\u8a08\u7b97\u5f0f\u306f\u3001<\/p>\n<p>ROAS\uff1d\u5e83\u544a\u304b\u3089\u306e\u58f2\u4e0a\u00f7\u5e83\u544a\u8cbb\u00d7100\uff08%\uff09<\/p>\n<p>ROAS\u306e\u5024\u304c\u9ad8\u3044\u307b\u3069\u58f2\u4e0a\u304c\u9ad8\u304f\u3001\u3053\u306e\u5024\u3092\u898b\u308b\u3053\u3068\u3067\u3069\u306e\u5e83\u544a\u304c\u9069\u5207\u306a\u306e\u304b\u5224\u65ad\u3059\u308b\u6750\u6599\u306b\u3082\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3><span id=\"ROIReturn_On_Investment\"><strong>ROI\uff08Return On Investment\uff09<\/strong><\/span><\/h3>\n<p>\u6295\u8cc7\u5229\u76ca\u7387\u3068\u3082\u547c\u3070\u308c\u3066\u304a\u308a\u3001ROAS\u306f\u300c\u58f2\u4e0a\u300d\u3001ROI\u306f\u300c\u5229\u76ca\u300d\u306b\u5bfe\u3057\u3066\u306e\u5272\u5408\u3092\u7b97\u51fa\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u8a08\u7b97\u5f0f\u306f\u3001<\/p>\n<p>ROI\uff1d\u5e83\u544a\u304b\u3089\u306e\u5229\u76ca\u00f7 \u5e83\u544a\u8cbb\u00d7100\uff08%\uff09<\/p>\n<h2><span id=\"i-15\">\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u3092\u3059\u308b\u4e0a\u3067\u5fc5\u305a\u6291\u3048\u3066\u304a\u304d\u305f\u3044\u7528\u8a9e<\/span><\/h2>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-707\" src=\"http:\/\/hiniarata.jp\/minnano_kouhoubu\/wp-content\/uploads\/2021\/04\/\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u3092\u3059\u308b\u4e0a\u3066\u3099\u5fc5\u3059\u3099\u6291\u3048\u3066\u304a\u304d\u305f\u3044\u7528\u8a9e.jpg\" alt=\"\" width=\"1200\" height=\"800\" srcset=\"https:\/\/hiniarata.jp\/minnano_kouhoubu\/wp-content\/uploads\/2021\/04\/\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u3092\u3059\u308b\u4e0a\u3066\u3099\u5fc5\u3059\u3099\u6291\u3048\u3066\u304a\u304d\u305f\u3044\u7528\u8a9e.jpg 1200w, https:\/\/hiniarata.jp\/minnano_kouhoubu\/wp-content\/uploads\/2021\/04\/\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u3092\u3059\u308b\u4e0a\u3066\u3099\u5fc5\u3059\u3099\u6291\u3048\u3066\u304a\u304d\u305f\u3044\u7528\u8a9e-300x200.jpg 300w, https:\/\/hiniarata.jp\/minnano_kouhoubu\/wp-content\/uploads\/2021\/04\/\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u3092\u3059\u308b\u4e0a\u3066\u3099\u5fc5\u3059\u3099\u6291\u3048\u3066\u304a\u304d\u305f\u3044\u7528\u8a9e-1024x683.jpg 1024w, https:\/\/hiniarata.jp\/minnano_kouhoubu\/wp-content\/uploads\/2021\/04\/\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u3092\u3059\u308b\u4e0a\u3066\u3099\u5fc5\u3059\u3099\u6291\u3048\u3066\u304a\u304d\u305f\u3044\u7528\u8a9e-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>\u6b21\u306b\u30cd\u30c3\u30c8\u5e83\u544a\u3092\u884c\u3046\u524d\u6bb5\u968e\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u89b3\u70b9\u3067\u5fc5\u305a\u6291\u3048\u3066\u304a\u304d\u305f\u3044\u7528\u8a9e\u306b\u3064\u3044\u3066\u7d39\u4ecb\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>\u30cd\u30c3\u30c8\u5e83\u544a\u306b\u76f4\u63a5\u95a2\u4fc2\u3059\u308b\u30e2\u30ce\u306f\u5c11\u306a\u3044\u3067\u3059\u304c\u3001\u96c6\u5ba2\u4ee5\u524d\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u78ba\u7acb\u3057\u3066\u304a\u304f\u3053\u3068\u3067\u30cd\u30c3\u30c8\u5e83\u544a\u3092\u3057\u3063\u304b\u308a\u904b\u7528\u3059\u308b\u3060\u3051\u3067\u5229\u76ca\u304c\u3067\u304d\u308b\u4ed5\u7d44\u307f\u3092\u4f5c\u308a\u4e0a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u805e\u3044\u305f\u3053\u3068\u304c\u3042\u308b\u7528\u8a9e\u3082\u3042\u308a\u307e\u3059\u306e\u3067\u5c11\u3057\u305a\u3064\u7406\u89e3\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"i-16\">\u76f4\u5e30\u7387<\/span><\/h3>\n<p>\u30e6\u30fc\u30b6\u30fc\u304c\u30b5\u30a4\u30c8\u306b\u8a2a\u308c\u305f\u969b\u306b\u3001\u305d\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u4e2d\u306b\u6700\u521d\u306e\u30da\u30fc\u30b8\u3067\u4f55\u3082\u884c\u52d5\u305b\u305a\u306b\u30da\u30fc\u30b8\u304b\u3089\u96e2\u308c\u308b\u5272\u5408\u306e\u3053\u3068\u3092\u6307\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3><span id=\"i-17\">\u96e2\u8131\u7387<\/span><\/h3>\n<p>\u30e6\u30fc\u30b6\u30fc\u304c\u30b5\u30a4\u30c8\u306b\u8a2a\u308c\u305f\u3042\u3068\u306b\u3001\u30d6\u30e9\u30a6\u30b6\u3092\u9589\u3058\u305f\u308a\u3001\u30ea\u30f3\u30af\u304b\u3089\u5225\u30da\u30fc\u30b8\u306b\u9077\u79fb\u3057\u305f\u5834\u5408\u306e\u5272\u5408\u306e\u3053\u3068\u3092\u6307\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3><span id=\"i-18\">\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u5206\u6790<\/span><\/h3>\n<p>\u6210\u679c\u306b\u76f4\u8f44\u3059\u308b\u60c5\u5831\u3060\u3051\u3092\u8a55\u4fa1\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u305d\u306e\u904e\u7a0b\u306b\u81f3\u308b\u307e\u3067\u306e\u9053\u7b4b\uff08\u5e83\u544a\u304b\u3089\u306e\u6d41\u5165\u304b\u3089\u96e2\u8131\u306a\u3069\uff09\u3092\u78ba\u8a8d\u3057\u3001\u305d\u308c\u305e\u308c\u306b\u3069\u306e\u7a0b\u5ea6\u52b9\u679c\u304c\u3042\u3063\u305f\u306e\u304b\u53ef\u8996\u5316\u3057\u3001\u5206\u6790\u3059\u308b\u624b\u6cd5\u306e\u3053\u3068\u3002<\/p>\n<h3><span id=\"i-19\">\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u30de\u30cd\u30b8\u30e1\u30f3\u30c8<\/span><\/h3>\n<p>\u9069\u5207\u306a\u4e88\u7b97\u306e\u518d\u914d\u5206\u3092\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u306b\u304a\u3051\u308b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u8ca2\u732e\u5ea6\u306b\u5fdc\u3058\u3066\u884c\u3046\u3053\u3068\u3002<\/p>\n<h3><span id=\"i-20\">\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb<\/span><\/h3>\n<p>\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u3067\u3069\u306e\u70b9\u3092\u8a55\u4fa1\u3059\u308b\u306e\u304b\u3092\u6c7a\u3081\u308b\u305f\u3081\u306e\u30e2\u30c7\u30eb\u306e\u3053\u3068\u3002\u7d42\u70b9\u30fb\u8d77\u70b9\u30fb\u7dda\u5f62\u30fb\u6e1b\u8870\u30fb\u63a5\u70b9\u306e5\u3064\u306e\u30e2\u30c7\u30eb\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3><span id=\"i-21\">\u7d71\u5408\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u5206\u6790<\/span><\/h3>\n<p>\u30aa\u30f3\u30e9\u30a4\u30f3\u3060\u3051\u3067\u306a\u304f\u3001\u30aa\u30d5\u30e9\u30a4\u30f3\u65bd\u7b56\u3082\u542b\u307e\u308c\u3066\u3044\u308b\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u306e\u3053\u3068\u3002<\/p>\n<h3><span id=\"i-22\">\u30b5\u30f3\u30af\u30b9\u30da\u30fc\u30b8<\/span><\/h3>\n<p>\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u3067\u30e6\u30fc\u30b6\u30fc\u304c\u5546\u54c1\u8cfc\u5165\u3084\u8cc7\u6599\u8acb\u6c42\u306a\u3069\u306e\u884c\u52d5\u3092\u8d77\u3053\u3057\u305f\u969b\u306b\u9077\u79fb\u3059\u308b\u30da\u30fc\u30b8\u306e\u3053\u3068\u3002<\/p>\n<p>\u30e6\u30fc\u30b6\u30fc\u3078\u306e\u611f\u8b1d\u306e\u8a00\u8449\u3060\u3051\u3067\u306a\u304f\u3001\u3055\u3089\u306b\u304a\u3059\u3059\u3081\u5546\u54c1\u306a\u3069\u3092\u8868\u793a\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u9ad8\u3081\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3><span id=\"i-23\">\u30bb\u30c3\u30b7\u30e7\u30f3\uff08\u8a2a\u554f\u6570\uff09<\/span><\/h3>\n<p>\u30e6\u30fc\u30b6\u30fc\u304cWeb\u30b5\u30a4\u30c8\u306b\u8a2a\u308c\u3066\u304b\u3089\u3001\u30b5\u30a4\u30c8\u304b\u3089\u96e2\u8131\u3059\u308b\u307e\u3067\u306e\u4e00\u9023\u306e\u884c\u52d5\u306e\u3053\u3068\u3002<\/p>\n<p>\u7279\u5b9a\u306e\u6761\u4ef6\u304c\u306a\u3051\u308c\u3070\u4f55\u5ea6\u5165\u308a\u76f4\u3057\u3066\u3082\u30ab\u30a6\u30f3\u30c8\u3055\u308c\u306a\u3044\u305f\u3081\u3001PV\u306b\u6bd4\u3079\u3066\u5c11\u306a\u304f\u3001UU\u3088\u308a\u3082\u591a\u304f\u306a\u308a\u3084\u3059\u3044\u3067\u3059\u3002<\/p>\n<h3><span id=\"Viewability\">\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\uff08Viewability\uff09<\/span><\/h3>\n<p>\u30e6\u30fc\u30b6\u30fc\u304c\u5b9f\u969b\u306b\u95b2\u89a7\u3067\u304d\u308b\u72b6\u614b\u306b\u3042\u3063\u305f\u5e83\u544a\u306e\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306e\u6bd4\u7387\u306e\u3053\u3068\u3002<\/p>\n<p>\u5e83\u544a\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306f\u5f93\u6765\u3067\u3042\u308c\u3070\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u898b\u3066\u3044\u306a\u3044\u5834\u5408\u3067\u3082\u5e83\u544a\u304c\u30ed\u30fc\u30c9\u3055\u308c\u305f\u6bb5\u968e\u3067\u8cbb\u7528\u304c\u767a\u751f\u3057\u3066\u3044\u305f\u305f\u3081\u3001\u898b\u3089\u308c\u3066\u3044\u308b\u3044\u306a\u3044\u306b\u95a2\u308f\u3089\u305a\u30b3\u30b9\u30c8\u304c\u304b\u304b\u308b\u3082\u306e\u3067\u3057\u305f\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u306f\u30e6\u30fc\u30b6\u30fc\u304c\u95b2\u89a7\u3057\u305f\u304b\u3069\u3046\u304b\u3092\u78ba\u8a8d\u3067\u304d\u308b\u306e\u3067\u3001\u5e83\u544a\u304c\u7121\u99c4\u306b\u306a\u3063\u3066\u3044\u306a\u3044\u304b\u628a\u63e1\u3067\u304d\u308b\u91cd\u8981\u306a\u6307\u6a19\u3067\u3059\u3002<\/p>\n<h3><span id=\"i-24\">\u30ea\u30d5\u30a1\u30e9\u30fc<\/span><\/h3>\n<p>\u7279\u5b9a\u306eWeb\u30b5\u30a4\u30c8\u306b\u30e6\u30fc\u30b6\u30fc\u304c\u8a2a\u308c\u308b\u969b\u306b\u8fbf\u3063\u3066\u304d\u305f\u9077\u79fb\u5143\u306eWeb\u30b5\u30a4\u30c8\u306e\u3053\u3068\u3002<\/p>\n<p>\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u306e\u3088\u3046\u306a\u30b5\u30a4\u30c8\u304b\u3089\u8a2a\u308c\u305f\u304b\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3001Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u91cd\u8981\u306a\u8981\u7d20\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2><span id=\"i-25\">\u691c\u7d22\u9023\u52d5\u578b\u5e83\u544a\u30fb\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3067\u3088\u304f\u4f7f\u7528\u3059\u308b\u7528\u8a9e<\/span><\/h2>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-709\" src=\"http:\/\/hiniarata.jp\/minnano_kouhoubu\/wp-content\/uploads\/2021\/04\/\u691c\u7d22\u9023\u52d5\u578b\u5e83\u544a\u30fb\u30ea\u30b9\u30c6\u30a3\u30f3\u30af\u3099\u5e83\u544a\u3066\u3099\u3088\u304f\u4f7f\u7528\u3059\u308b\u7528\u8a9e.jpg\" alt=\"\" width=\"1200\" height=\"800\" srcset=\"https:\/\/hiniarata.jp\/minnano_kouhoubu\/wp-content\/uploads\/2021\/04\/\u691c\u7d22\u9023\u52d5\u578b\u5e83\u544a\u30fb\u30ea\u30b9\u30c6\u30a3\u30f3\u30af\u3099\u5e83\u544a\u3066\u3099\u3088\u304f\u4f7f\u7528\u3059\u308b\u7528\u8a9e.jpg 1200w, https:\/\/hiniarata.jp\/minnano_kouhoubu\/wp-content\/uploads\/2021\/04\/\u691c\u7d22\u9023\u52d5\u578b\u5e83\u544a\u30fb\u30ea\u30b9\u30c6\u30a3\u30f3\u30af\u3099\u5e83\u544a\u3066\u3099\u3088\u304f\u4f7f\u7528\u3059\u308b\u7528\u8a9e-300x200.jpg 300w, https:\/\/hiniarata.jp\/minnano_kouhoubu\/wp-content\/uploads\/2021\/04\/\u691c\u7d22\u9023\u52d5\u578b\u5e83\u544a\u30fb\u30ea\u30b9\u30c6\u30a3\u30f3\u30af\u3099\u5e83\u544a\u3066\u3099\u3088\u304f\u4f7f\u7528\u3059\u308b\u7528\u8a9e-1024x683.jpg 1024w, https:\/\/hiniarata.jp\/minnano_kouhoubu\/wp-content\/uploads\/2021\/04\/\u691c\u7d22\u9023\u52d5\u578b\u5e83\u544a\u30fb\u30ea\u30b9\u30c6\u30a3\u30f3\u30af\u3099\u5e83\u544a\u3066\u3099\u3088\u304f\u4f7f\u7528\u3059\u308b\u7528\u8a9e-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3092\u306f\u3058\u3081\u3001\u691c\u7d22\u578b\u9023\u52d5\u5e83\u544a\u3067\u3082\u72ec\u81ea\u306b\u4f7f\u7528\u3059\u308b\u7528\u8a9e\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3092\u5c11\u3057\u8abf\u3079\u3066\u3044\u308b\u3068\u3001<strong>\u5165\u672d<\/strong>\u3068\u3044\u3063\u305f\u8a00\u8449\u3084<strong>\u30ad\u30fc\u30ef\u30fc\u30c9<\/strong>\u3068\u3044\u3063\u305f\u8a00\u8449\u304c\u983b\u51fa\u3057\u307e\u3059\u3002<\/p>\n<p>\u305d\u308c\u3067\u306f\u691c\u7d22\u578b\u9023\u52d5\u5e83\u544a\u306e\u7528\u8a9e\u306b\u3064\u3044\u3066\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"i-26\">\u691c\u7d22\u30a8\u30f3\u30b8\u30f3<\/span><\/h3>\n<p>Google\u3084Yahoo!\u306a\u3069\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u3088\u3063\u3066Web\u30b5\u30a4\u30c8\u3084\u30cb\u30e5\u30fc\u30b9\u306a\u3069\u306e\u69d8\u3005\u306a\u60c5\u5831\u3092\u8abf\u3079\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u3053\u3068\u3002<\/p>\n<h3><span id=\"i-27\">\u5e83\u544a\u30e9\u30f3\u30af<\/span><\/h3>\n<p>\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u63b2\u8f09\u9806\u4f4d\u3092\u6c7a\u5b9a\u3059\u308b\u6307\u6a19\u306e\u3053\u3068\u3002\u54c1\u8cea\u30b9\u30b3\u30a2\u304c\u9ad8\u304f\u3001\u30af\u30ea\u30c3\u30af\u5358\u4fa1\u304c\u5b89\u3044\u307b\u3069\u5e83\u544a\u30e9\u30f3\u30af\u304c\u9ad8\u304f\u306a\u308a\u3001\u63b2\u8f09\u9806\u4f4d\u304c\u9ad8\u304f\u306a\u308b\u4ed5\u7d44\u307f\u3002<\/p>\n<h3><span id=\"i-28\">\u5165\u672d<\/span><\/h3>\n<p>\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u81ea\u8eab\u306e\u5e83\u544a\u304c\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u5834\u5408\u306b\u3001\u3069\u308c\u3060\u3051\u306e\u30af\u30ea\u30c3\u30af\u5358\u4fa1\u3092\u652f\u6255\u3046\u306e\u304b\u3092\u4e8b\u524d\u306b\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3002\u3053\u306e\u5165\u672d\u9806\u4f4d\u306b\u3088\u3063\u3066\u5e83\u544a\u306e\u8868\u793a\u9806\u4f4d\u304c\u5909\u5316\u3057\u307e\u3059\u3002<\/p>\n<h3><span id=\"i-29\">\u54c1\u8cea\u30b9\u30b3\u30a2\uff08\u54c1\u8cea\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\uff09<\/span><\/h3>\n<p>\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306b\u304a\u3044\u3066\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u3054\u3068\u306b1\uff5e10\u6bb5\u968e\u3067\u54c1\u8cea\u3092\u8a55\u4fa1\u3059\u308b\u6307\u6a19\u306e\u3053\u3068\u3002<\/p>\n<p>Google\u5e83\u544a\u3067\u306f\u300c\u54c1\u8cea\u30b9\u30b3\u30a2\u300d\u3001yahoo!\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u5e83\u544a\u3067\u306f\u300c\u54c1\u8cea\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u300d\u3068\u547c\u3070\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3><span id=\"i-30\">\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22<\/span><\/h3>\n<p>\u81ea\u7136\u691c\u7d22\u3068\u3082\u547c\u3070\u308c\u3001\u691c\u7d22\u7d50\u679c\u306e\u5e83\u544a\u67a0\u4ee5\u5916\u306e\u7b87\u6240\u306e\u3053\u3068\u3092\u6307\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3><span id=\"i-31\">\u30b9\u30e2\u30fc\u30eb\u30ad\u30fc\u30ef\u30fc\u30c9<\/span><\/h3>\n<p>\u691c\u7d22\u6570\u304c\u5c11\u306a\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u3053\u3068\u3002<\/p>\n<p>\u30d3\u30c3\u30af\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u5408\u308f\u305b\u3066\u4f7f\u7528\u3055\u308c\u308b\u3053\u3068\u304c\u591a\u304f\u3001\u691c\u7d22\u5185\u5bb9\u3092\u7d5e\u308c\u308b\u305f\u3081\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u5897\u3084\u3057\u3084\u3059\u3044\u3068\u3044\u3046\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3><span 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id=\"i-34\">\u30d3\u30c3\u30b0\u30ad\u30fc\u30ef\u30fc\u30c9<\/span><\/h3>\n<p>\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u4e0a\u3067\u691c\u7d22\u3055\u308c\u308b\u56de\u6570\u304c\u591a\u304f\u3001\u6d41\u5165\u3059\u308b\u671f\u5f85\u5024\u304c\u9ad8\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u3053\u3068\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u671f\u5f85\u5024\u304c\u9ad8\u3044\u5206\u7af6\u5408\u304c\u591a\u3044\u305f\u3081\u691c\u7d22\u7d50\u679c\u306b\u3066\u4e0a\u4f4d\u8868\u793a\u3055\u305b\u308b\u3053\u3068\u304c\u96e3\u3057\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3><span 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id=\"i-35\">\u30ed\u30f3\u30b0\u30c6\u30fc\u30eb\u30ad\u30fc\u30ef\u30fc\u30c9<\/span><\/h3>\n<p>\u7af6\u4e89\u306e\u6fc0\u3057\u3044\u30d3\u30c3\u30af\u30ad\u30fc\u30ef\u30fc\u30c9\u306a\u3069\u306e\u5358\u4e00\u306e\u3082\u306e\u3067\u306f\u306a\u304f\u3001\u8907\u6570(3\uff5e4\u3064)\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u5408\u308f\u305b\u305f\u3082\u306e\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n<p>\u691c\u7d22\u6570\u306f\u4e0a\u8a18\u3067\u8aac\u660e\u3057\u305f\u30ad\u30fc\u30ef\u30fc\u30c9\u3068\u6bd4\u3079\u3066\u5c11\u306a\u3044\u3067\u3059\u304c\u3001\u305d\u306e\u5206\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u304c\u9ad8\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3><span id=\"i-36\">\u30ea\u30f3\u30af\u30b8\u30e5\u30fc\u30b9<\/span><\/h3>\n<p>\u7279\u5b9a\u306eWeb\u30b5\u30a4\u30c8\u304c\u5225\u306e\u30b5\u30a4\u30c8\u306b\u30ea\u30f3\u30af\u3092\u5f35\u3063\u305f\u969b\u306b\u3001\u30ea\u30f3\u30af\u5148\u306b\u4e0e\u3048\u308b\u4e00\u90e8\u306e\u300c\u4fa1\u5024\u300d\u306e\u3053\u3068\u3002<\/p>\n<p>\u3053\u306e\u30ea\u30f3\u30af\u5143\u304c\u6709\u540d\u30b5\u30a4\u30c8\u306a\u3069\u306e\u8cea\u304c\u9ad8\u3044\u3082\u306e\u3067\u3042\u3063\u305f\u5834\u5408\u3001Google\u304b\u3089\u306e\u8a55\u4fa1\u304c\u9ad8\u307e\u308a\u3084\u3059\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3><span 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Description\uff09<\/span><\/h3>\n<p>\u691c\u7d22\u7d50\u679c\u306e\u4e00\u89a7\u306b\u8868\u793a\u3055\u308c\u305f\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u30bf\u30a4\u30c8\u30eb\u3068\u8aac\u660e\u6587\u306e\u3053\u3068\u3002\u30c6\u30ad\u30b9\u30c8\u90e8\u5206\u3092\u5de5\u592b\u3059\u308b\u3053\u3068\u3067\u30af\u30ea\u30c3\u30af\u7387\u3092\u6539\u5584\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<h2><span id=\"i-38\">\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3067\u6291\u3048\u3066\u304a\u304d\u305f\u3044\u7528\u8a9e<\/span><\/h2>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-710\" src=\"http:\/\/hiniarata.jp\/minnano_kouhoubu\/wp-content\/uploads\/2021\/04\/\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30af\u3099\u5e83\u544a\u3066\u3099\u6291\u3048\u3066\u304a\u304d\u305f\u3044\u7528\u8a9e.jpg\" alt=\"\" width=\"1200\" height=\"800\" srcset=\"https:\/\/hiniarata.jp\/minnano_kouhoubu\/wp-content\/uploads\/2021\/04\/\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30af\u3099\u5e83\u544a\u3066\u3099\u6291\u3048\u3066\u304a\u304d\u305f\u3044\u7528\u8a9e.jpg 1200w, https:\/\/hiniarata.jp\/minnano_kouhoubu\/wp-content\/uploads\/2021\/04\/\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30af\u3099\u5e83\u544a\u3066\u3099\u6291\u3048\u3066\u304a\u304d\u305f\u3044\u7528\u8a9e-300x200.jpg 300w, https:\/\/hiniarata.jp\/minnano_kouhoubu\/wp-content\/uploads\/2021\/04\/\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30af\u3099\u5e83\u544a\u3066\u3099\u6291\u3048\u3066\u304a\u304d\u305f\u3044\u7528\u8a9e-1024x683.jpg 1024w, https:\/\/hiniarata.jp\/minnano_kouhoubu\/wp-content\/uploads\/2021\/04\/\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30af\u3099\u5e83\u544a\u3066\u3099\u6291\u3048\u3066\u304a\u304d\u305f\u3044\u7528\u8a9e-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" 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Cookie\uff09<\/span><\/h3>\n<p>Web\u30b5\u30a4\u30c8\u306b\u8a2a\u308c\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u306b\u305d\u306e\u30c9\u30e1\u30a4\u30f3\u304b\u3089\u76f4\u63a5\u767a\u884c\u3055\u308c\u308bCookie\u306e\u3053\u3068\u3002<\/p>\n<h3><span id=\"3rd_Party_Cookie\">\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30af\u30c3\u30ad\u30fc\uff083rd Party Cookie\uff09<\/span><\/h3>\n<p>Web\u30b5\u30a4\u30c8\u306b\u8a2a\u308c\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u306b\u305d\u306e\u30c9\u30e1\u30a4\u30f3\u4ee5\u5916\u304b\u3089\u767a\u884c\u3055\u308c\u308bCookie\u306e\u3053\u3068\u3002<\/p>\n<h3><span id=\"ITPIntelligent_Tracking_Prevention\">ITP\uff08Intelligent Tracking Prevention\uff09<\/span><\/h3>\n<p>\u30e6\u30fc\u30b6\u30fc\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u4fdd\u8b77\u3092\u76ee\u7684\u306b\u958b\u767a\u3055\u308c\u305f\u6a5f\u80fd\u3067\u3042\u308a\u3001Apple\u304c\u63d0\u4f9b\u3057\u3066\u3044\u308bWeb\u30d6\u30e9\u30a6\u30b6\u300cSafari\u300d\u306b\u306e\u307f\u642d\u8f09\u3055\u308c\u3066\u3044\u308b\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u9632\u6b62\u6a5f\u80fd\u306e\u3053\u3068\u3002<\/p>\n<p>ITP\u306fCookie\u306e\u6a5f\u80fd\u3092\u5236\u9650\u3059\u308b\u305f\u3081\u3001Cookie\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306a\u3069\u306e\u5e83\u544a\u304c\u5f71\u97ff\u3092\u53d7\u3051\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2><span id=\"i-39\">\u30cd\u30c3\u30c8\u5e83\u544a\u3067\u4f7f\u308f\u308c\u308b\u7565\u8a9e\u96c6<\/span><\/h2>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-711\" src=\"http:\/\/hiniarata.jp\/minnano_kouhoubu\/wp-content\/uploads\/2021\/04\/\u30cd\u30c3\u30c8\u5e83\u544a\u3066\u3099\u4f7f\u308f\u308c\u308b\u7565\u8a9e\u96c6.jpg\" alt=\"\" width=\"1200\" height=\"800\" srcset=\"https:\/\/hiniarata.jp\/minnano_kouhoubu\/wp-content\/uploads\/2021\/04\/\u30cd\u30c3\u30c8\u5e83\u544a\u3066\u3099\u4f7f\u308f\u308c\u308b\u7565\u8a9e\u96c6.jpg 1200w, https:\/\/hiniarata.jp\/minnano_kouhoubu\/wp-content\/uploads\/2021\/04\/\u30cd\u30c3\u30c8\u5e83\u544a\u3066\u3099\u4f7f\u308f\u308c\u308b\u7565\u8a9e\u96c6-300x200.jpg 300w, https:\/\/hiniarata.jp\/minnano_kouhoubu\/wp-content\/uploads\/2021\/04\/\u30cd\u30c3\u30c8\u5e83\u544a\u3066\u3099\u4f7f\u308f\u308c\u308b\u7565\u8a9e\u96c6-1024x683.jpg 1024w, https:\/\/hiniarata.jp\/minnano_kouhoubu\/wp-content\/uploads\/2021\/04\/\u30cd\u30c3\u30c8\u5e83\u544a\u3066\u3099\u4f7f\u308f\u308c\u308b\u7565\u8a9e\u96c6-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>\u30cd\u30c3\u30c8\u5e83\u544a\u3067\u4f7f\u7528\u3055\u308c\u308b\u82f1\u6587\u5b57\u306e\u7565\u8a9e\u306f\u304b\u306a\u308a\u591a\u304f\u3042\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6307\u6a19\u304b\u3089\u3001\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u306e\u305f\u3081\u306e\u7528\u8a9e\u3001\u30da\u30fc\u30b8\u3092\u4f5c\u6210\u3059\u308b\u305f\u3081\u306e\u7528\u8a9e\u306a\u3069\u591a\u7a2e\u591a\u69d8\u3067\u3059\u3002<\/p>\n<p>\u305d\u3053\u3067\u6307\u6a19\u7b49\u306e\u7528\u8a9e\u4ee5\u5916\u3067\u3082\u6291\u3048\u3066\u304a\u304f\u3079\u304d\u7528\u8a9e\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3><span id=\"CROConversion_Rate_Optimization\">CRO\uff08Conversion Rate Optimization\uff09<\/span><\/h3>\n<p>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u6700\u9069\u5316\uff08Conversion Rate Optimization\uff09\u306e\u7565\u79f0\u3002<\/p>\n<p>LP\u306e\u6539\u5584\u306a\u3069\u304c\u3042\u305f\u308a\u3001\u6587\u8a00\u306e\u4fee\u6b63\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306a\u3069\u3067\u96e2\u8131\u3092\u9632\u3050\u3053\u3068\u3067\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u5411\u4e0a\u3055\u305b\u3066\u3044\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<h3><span id=\"CTACall_To_Action\">CTA\uff08Call To Action\uff09<\/span><\/h3>\n<p>\u65e5\u672c\u8a9e\u3067\u300c\u884c\u52d5\u559a\u8d77\u300d\u306e\u610f\u5473\u3092\u6301\u3064\u3001Web\u30b5\u30a4\u30c8\u4e0a\u3067\u30e6\u30fc\u30b6\u30fc\u306b\u884c\u3063\u3066\u307b\u3057\u3044\u52d5\u4f5c\u307e\u3067\u8a98\u5c0e\u3059\u308b\u624b\u6cd5\u306e\u3053\u3068\u3002<\/p>\n<p>\u30dc\u30bf\u30f3\u304c\u76ee\u7acb\u3064\u3088\u3046\u306b\u30ab\u30e9\u30fc\u3092\u5909\u3048\u305f\u308a\u3001\u52d5\u4f5c\u3092\u5165\u308c\u308b\u3060\u3051\u3067\u3082\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u5411\u4e0a\u3059\u308b\u305f\u3081\u7a4d\u6975\u7684\u306b\u5229\u7528\u3059\u3079\u304d\u624b\u6cd5\u3067\u3059\u3002<\/p>\n<h3><span id=\"DMPData_Management_Platform\">DMP\uff08Data Management Platform\uff09<\/span><\/h3>\n<p>\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u306e\u69d8\u3005\u306a\u30c7\u30fc\u30bf\u3084\u30ed\u30b0\u30c7\u30fc\u30bf\u3092\u4e00\u62ec\u7ba1\u7406\u3059\u308b\u305f\u3081\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u3053\u3068\u3002<\/p>\n<p>\u4e00\u62ec\u7ba1\u7406\u3057\u305f\u81a8\u5927\u306a\u30c7\u30fc\u30bf\u306b\u3088\u3063\u3066\u3001\u3088\u308a\u7d30\u304b\u306a\u30bf\u30fc\u30b2\u30a3\u30f3\u30b0\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3><span id=\"DSPDemand-Side_Platform\">DSP\uff08Demand-Side Platform\uff09<\/span><\/h3>\n<p>\u5e83\u544a\u4e3b\u304c\u5e83\u544a\u53ce\u76ca\u3092\u6700\u5927\u5316\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u3053\u3068\u3002<\/p>\n<p>\u4e88\u7b97\u3084\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067DSP\u304c\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u9ad8\u3044\u5e83\u544a\u914d\u4fe1\u3092\u884c\u3063\u3066\u304f\u308c\u307e\u3059\u3002<\/p>\n<h3><span id=\"LPLanding_Page\">LP\uff08Landing Page\uff09<\/span><\/h3>\n<p>Web\u5e83\u544a\u3084\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u304b\u3089\u9077\u79fb\u3059\u308b\u3053\u3068\u304c\u591a\u30441\u679a\u306e\u7e26\u9577\u306aWeb\u30b5\u30a4\u30c8\u306e\u3053\u3068\u3002<\/p>\n<p>\u7279\u5b9a\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8cfc\u5165\u3092\u8a98\u5c0e\u3059\u308b\u3088\u3046\u306a\u7d39\u4ecb\u30da\u30fc\u30b8\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3><span id=\"LPOLanding_Page_Optimization\">LPO\uff08Landing Page Optimization\uff09<\/span><\/h3>\n<p>LP\u304c\u3067\u304d\u3066\u3044\u305f\u3068\u3057\u3066\u3082\u30e6\u30fc\u30b6\u30fc\u306e\u30cb\u30fc\u30ba\u306b\u5408\u3063\u3066\u3044\u306a\u3051\u308c\u3070\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306f\u9ad8\u304f\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u3066LP\u3092\u6539\u5584\u3057\u3066\u3044\u304f\u3053\u3068\u3092\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u6700\u9069\u5316\u3068\u3044\u3044\u307e\u3059\u3002<\/p>\n<h3><span id=\"PMPPrivate_Market_Place\">PMP\uff08Private Market Place\uff09<\/span><\/h3>\n<p>\u6307\u5b9a\u3055\u308c\u305f\u5e83\u544a\u4e3b\u3068\u63b2\u8f09\u5a92\u4f53\u306e\u307f\u3067\u884c\u3046\u5e83\u544a\u53d6\u5f15\u5e02\u5834\u306e\u3053\u3068\u3002<\/p>\n<p>RTB\u3067\u306f\u5168\u3066\u306e\u5e83\u544a\u4e3b\u304c\u53c2\u52a0\u3067\u304d\u308b\u305f\u3081\u3001\u5e83\u544a\u306e\u5185\u5bb9\u3092\u9078\u3079\u306a\u3044\u3068\u3044\u3046\u554f\u984c\u304c\u3042\u308a\u307e\u3057\u305f\u304c\u3001PMP\u3067\u306f\u6307\u5b9a\u3057\u305f\u5e83\u544a\u4e3b\u306b\u9650\u5b9a\u3067\u304d\u308b\u305f\u3081\u3001\u30e1\u30c7\u30a3\u30a2\u306b\u4e0d\u9069\u5207\u306a\u5e83\u544a\u3092\u5f3e\u304f\u3053\u3068\u304c\u3067\u304d\u308b\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3><span id=\"SEMSearch_Engine_Marketing\">SEM\uff08Search Engine Marketing\uff09<\/span><\/h3>\n<p>\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u4e0a\u3067\u884c\u308f\u308c\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7dcf\u79f0\u306e\u3053\u3068\u3002<\/p>\n<h3><span id=\"SEOSearch_Engine_Optimization\">SEO\uff08Search Engine Optimization\uff09<\/span><\/h3>\n<p>\u300c\u30b5\u30fc\u30c1\u30a8\u30f3\u30b8\u30f3\u6700\u9069\u5316\u300d\u306e\u7565\u8a9e\u3067\u3042\u308a\u3001Web\u30b5\u30a4\u30c8\u5185\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u304a\u3051\u308b\u691c\u7d22\u7d50\u679c\u3067\u4e0a\u4f4d\u306b\u8868\u793a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3><span id=\"SERPSearch_Engine_Result_Pages\">SERP\uff08Search Engine Result Pages\uff09<\/span><\/h3>\n<p>\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3067\u30e6\u30fc\u30b6\u30fc\u304c\u691c\u7d22\u3057\u305f\u969b\u306b\u8868\u793a\u3055\u308c\u308b\u691c\u7d22\u7d50\u679c\u753b\u9762\u306e\u3053\u3068\u3002<\/p>\n<p>\u4e0a\u4f4d\u8868\u793a\u3055\u305b\u308b\u3053\u3068\u3067\u30a2\u30af\u30bb\u30b9\u6570\u304c\u5897\u3084\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u305f\u3081\u3001\u305d\u306e\u5bfe\u7b56\u3068\u3057\u3066\u884c\u308f\u308c\u308b\u65bd\u7b56\u304cSEO\u3068\u547c\u3070\u308c\u3066\u3044\u307e\u3059\u3002SERPs\u3068\u3082\u8a00\u308f\u308c\u307e\u3059\u3002<\/p>\n<h3><span id=\"SMOSocial_Media_Optimization\">SMO\uff08Social Media Optimization\uff09<\/span><\/h3>\n<p>\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u81ea\u793e\u30b3\u30f3\u30c6\u30f3\u30c4\u3078\u306e\u30a2\u30af\u30bb\u30b9\u5897\u52a0\u3084\u5916\u90e8\u30ea\u30f3\u30af\u306e\u4f1a\u5f97\u306a\u3069\u3092\u884c\u3046\u65bd\u7b56\u306e\u3053\u3068\u3002<\/p>\n<h3><span id=\"SSPSupply-Side_Platform\">SSP\uff08Supply-Side Platform\uff09<\/span><\/h3>\n<p>DSP\u3067\u306f\u5e83\u544a\u4e3b\u3067\u3057\u305f\u304c\u3001SSP\u3067\u306f\u5e83\u544a\u4e3b\u3067\u306f\u306a\u304f\u5e83\u544a\u63b2\u8f09\u30e1\u30c7\u30a3\u30a2\u306e\u53ce\u76ca\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u3002<\/p>\n<p>\u5e83\u544a\u67a0\u306f\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u3067\u8cfc\u5165\u3055\u308c\u307e\u3059\u304c\u3001\u5165\u672d\u984d\u304c\u3088\u308a\u9ad8\u3044\u3082\u306e\u304c\u81ea\u52d5\u7684\u306b\u9078\u3070\u308c\u308b\u305f\u3081\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3><span id=\"UGCUser_Generated_Contents\">UGC\uff08User Generated Contents\uff09<\/span><\/h3>\n<p>\u300c\u30e6\u30fc\u30b6\u30fc\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\u300d\u3068\u547c\u3070\u308c\u3066\u3044\u308b\u3001\u4f01\u696d\u306b\u95a2\u4fc2\u306e\u306a\u3044\u4e00\u822c\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u3088\u3063\u3066\u4f5c\u3089\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u3053\u3068\u3002<\/p>\n<p>SNS\u306e\u6295\u7a3f\u3084\u5199\u771f\u3001\u30d6\u30ed\u30b0\u306a\u3069\u304c\u5f53\u3066\u306f\u307e\u308a\u307e\u3059\u3002<\/p>\n<h2><span id=\"i-40\">\u5e83\u544a\u5168\u822c\u3067\u4f7f\u7528\u3055\u308c\u308b\u7528\u8a9e<\/span><\/h2>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-712\" src=\"http:\/\/hiniarata.jp\/minnano_kouhoubu\/wp-content\/uploads\/2021\/04\/\u5e83\u544a\u5168\u822c\u3066\u3099\u4f7f\u7528\u3055\u308c\u308b\u7528\u8a9e.jpg\" alt=\"\" width=\"1200\" height=\"800\" srcset=\"https:\/\/hiniarata.jp\/minnano_kouhoubu\/wp-content\/uploads\/2021\/04\/\u5e83\u544a\u5168\u822c\u3066\u3099\u4f7f\u7528\u3055\u308c\u308b\u7528\u8a9e.jpg 1200w, https:\/\/hiniarata.jp\/minnano_kouhoubu\/wp-content\/uploads\/2021\/04\/\u5e83\u544a\u5168\u822c\u3066\u3099\u4f7f\u7528\u3055\u308c\u308b\u7528\u8a9e-300x200.jpg 300w, https:\/\/hiniarata.jp\/minnano_kouhoubu\/wp-content\/uploads\/2021\/04\/\u5e83\u544a\u5168\u822c\u3066\u3099\u4f7f\u7528\u3055\u308c\u308b\u7528\u8a9e-1024x683.jpg 1024w, https:\/\/hiniarata.jp\/minnano_kouhoubu\/wp-content\/uploads\/2021\/04\/\u5e83\u544a\u5168\u822c\u3066\u3099\u4f7f\u7528\u3055\u308c\u308b\u7528\u8a9e-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>\u3053\u3053\u307e\u3067\u69d8\u3005\u306a\u5e83\u544a\u306b\u7279\u5316\u3057\u305f\u7528\u8a9e\u3001\u305d\u3057\u3066\u7565\u8a9e\u306b\u3064\u3044\u3066\u7d39\u4ecb\u3057\u3066\u304d\u307e\u3057\u305f\u304c\u3001\u305d\u308c\u4ee5\u5916\u306b\u3082\u307e\u3060\u30cd\u30c3\u30c8\u5e83\u544a\u3092\u59cb\u3081\u308b\u3001\u904b\u7528\u3059\u308b\u6bb5\u968e\u3067\u76ee\u306b\u3059\u308b\u7528\u8a9e\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u3053\u3067\u306f\u305d\u306e\u3088\u3046\u306a\u30cd\u30c3\u30c8\u5e83\u544a\u5168\u822c\u3067\u4f7f\u7528\u3055\u308c\u308b\u7528\u8a9e\u306b\u3064\u3044\u3066\u7d39\u4ecb\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<h3><span id=\"i-41\">\u88ab\u30ea\u30f3\u30af\uff08\u30d0\u30c3\u30af\u30ea\u30f3\u30af\uff09<\/span><\/h3>\n<p>\u81ea\u793e\u306eWeb\u30da\u30fc\u30b8\u306a\u3069\u306eURL\u30ea\u30f3\u30af\u304c\u305d\u306e\u4ed6\u306eWeb\u30da\u30fc\u30b8\u306b\u8cbc\u3089\u308c\u308b\u3053\u3068\u3002<\/p>\n<p>\u3053\u306e\u88ab\u30ea\u30f3\u30af\u304c\u591a\u3044\u307b\u3069\u691c\u7d22\u7d50\u679c\u3067\u4e0a\u4f4d\u8868\u793a\u304c\u884c\u308f\u308c\u3084\u3059\u304f\u306a\u308b\u305f\u3081\u3001\u91cd\u8981\u306aSEO\u5bfe\u7b56\u306e\u4e00\u3064\u3067\u3059\u3002<\/p>\n<h3><span id=\"i-42\">\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af<\/span><\/h3>\n<p>\u8907\u6570\u306e\u5e83\u544a\u5a92\u4f53\uff08Web\u30b5\u30a4\u30c8\uff09\u3092\u307e\u3068\u3081\u3001\u5e83\u544a\u914d\u4fe1\u7528\u306e\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u3067\u8907\u6570\u30b5\u30a4\u30c8\u306b\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308b\u624b\u6cd5\u306e\u3053\u3068\u3002<\/p>\n<p>\u308f\u3056\u308f\u3056\u500b\u5225\u306b\u5e83\u544a\u3092\u8a2d\u5b9a\u3059\u308b\u5fc5\u8981\u304c\u306a\u304f\u3001\u696d\u8005\u306b\u4f9d\u983c\u3059\u308b\u3053\u3068\u3067\u30ea\u30b9\u30af\u3092\u6e1b\u3089\u3057\u306a\u304c\u3089\u591a\u304f\u306eWeb\u30b5\u30a4\u30c8\u306b\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3><span id=\"i-43\">\u30a2\u30c9\u30a8\u30af\u30b9\u30c1\u30a7\u30f3\u30b8<\/span><\/h3>\n<p>\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3054\u3068\u306b\u307e\u3068\u3081\u3089\u308c\u3066\u3044\u305f\u5e83\u544a\u914d\u4fe1\u306e\u4ed5\u7d44\u307f\u3084\u8ab2\u91d1\u65b9\u5f0f\u3092\u7d71\u4e00\u3057\u305f\u5e83\u544a\u53d6\u5f15\u5e02\u5834\u306e\u3053\u3068\u3002<\/p>\n<p>\u300c\u5165\u672d\u578b\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u8ab2\u91d1\u300d\u306b\u7d71\u4e00\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u52b9\u7387\u7684\u304b\u3064\u30ea\u30fc\u30ba\u30ca\u30d6\u30eb\u306a\u5e83\u544a\u67a0\u306e\u58f2\u8cb7\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<h3><span id=\"i-44\">\u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3<\/span><\/h3>\n<p>Web\u4e0a\u306b\u914d\u4fe1\u3057\u305f\u5e83\u544a\u304c\u95b2\u89a7\u3055\u308c\u3066\u3044\u308b\u306e\u304b\u3001\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u304c\u4f4e\u4e0b\u3057\u3066\u3057\u307e\u3046\u3088\u3046\u306a\u4e0d\u9069\u5207\u306a\u30b5\u30a4\u30c8\u306b\u63b2\u8f09\u3055\u308c\u3066\u3044\u306a\u3044\u304b\u306a\u3069\u3092\u78ba\u8a8d\u3057\u3001\u914d\u4fe1\u306e\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3092\u884c\u3046\u30c4\u30fc\u30eb\u306e\u3053\u3068\u3002<\/p>\n<h3><span id=\"i-45\">\u30a4\u30f3\u30c7\u30c3\u30af\u30b9<\/span><\/h3>\n<p>Web\u30b5\u30a4\u30c8\u3084\u753b\u50cf\u306a\u3069\u306e\u60c5\u5831\u3092\u30af\u30ed\u30fc\u30e9\u30fc\uff08\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u3067\u60c5\u5831\u3092\u53ce\u96c6\u3059\u308b\u30d7\u30ed\u30b0\u30e9\u30e0\uff09\u304c\u53ce\u96c6\u3057\u305f\u60c5\u5831\u3092\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u306b\u66f8\u304d\u8fbc\u3080\u3053\u3068\u3002<\/p>\n<h3><span id=\"In_View\">\u30a4\u30f3\u30d3\u30e5\u30fc\uff08In View\uff09<\/span><\/h3>\n<p>\u8868\u793a\u3055\u308c\u305f\u5e83\u544a\u304c\u30e6\u30fc\u30b6\u30fc\u306e\u76ee\u306b\u3059\u308b\u4f4d\u7f6e\u306b\u3042\u308b\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306e\u3053\u3068\u3067\u3042\u308a\u3001\u30d3\u30e5\u30fc\u30a2\u30d6\u30eb\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3084\u30a2\u30af\u30c6\u30a3\u30d6\u30d3\u30e5\u30fc\u3068\u540c\u69d8\u306e\u610f\u5473\u3092\u6301\u3064\u7528\u8a9e\u3067\u3059\u3002<\/p>\n<h3><span id=\"i-46\">\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u30b7\u30a7\u30a2<\/span><\/h3>\n<p>\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u3063\u305f\u56de\u6570\u306b\u3001\u5b9f\u969b\u306e\u8868\u793a\u56de\u6570\u3067\u5272\u3063\u305f\u5272\u5408\u306e\u3053\u3068\u3002<\/p>\n<p>\u3053\u306e\u6570\u5024\u304c\u9ad8\u3044\u307b\u3069\u6a5f\u4f1a\u640d\u5931\u304c\u5c11\u306a\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3><span id=\"i-47\">\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/span><\/h3>\n<p>\u5e83\u544a\u67a0\u3078\u306e\u914d\u4fe1\u3092\u884c\u3046\u3053\u3068\u3067\u306f\u306a\u304f\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30c7\u30fc\u30bf\uff08Cookie\u3067\u53ce\u96c6\u3055\u308c\u305f\u60c5\u5831\uff09\u3092\u3082\u3068\u306b\u4eba\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3057\u3066\u5e83\u544a\u914d\u4fe1\u3092\u884c\u3046\u624b\u6cd5\u306e\u3053\u3068\u3002<\/p>\n<h3><span id=\"i-48\">\u30d6\u30e9\u30f3\u30c9\u30ea\u30d5\u30c8<\/span><\/h3>\n<p>\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u5e83\u544a\u306b\u89e6\u308c\u308b\u30e6\u30fc\u30b6\u30fc\u3068\u89e6\u308c\u306a\u3044\u30e6\u30fc\u30b6\u30fc\u3092\u5206\u3051\u3066\u6bd4\u8f03\u3059\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u306b\u89e6\u308c\u305f\u30e6\u30fc\u30b6\u30fc\u304c\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3059\u308b\u8a8d\u77e5\u3084\u8cfc\u8cb7\u610f\u6b32\u304c\u5411\u4e0a\u3057\u305f\u306e\u304b\u6e2c\u308b\u6307\u6a19\u306e\u3053\u3068\u3002<\/p>\n<h3><span id=\"i-49\">\u30d5\u30ed\u30a2\u30d7\u30e9\u30a4\u30b9<\/span><\/h3>\n<p>RTB\u53d6\u5f15\uff08\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u5165\u672d\uff09\u306b\u304a\u3051\u308b\u6700\u4f4e\u843d\u672d\u984d\u306e\u3053\u3068\u3002<\/p>\n<p>SSP\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u8a2d\u5b9a\u3057\u305f\u91d1\u984d\u3088\u308a\u3082\u4f4e\u3044\u5834\u5408\u306f\u5165\u672d\u3055\u308c\u308b\u3053\u3068\u304c\u306a\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3><span id=\"Automated_Guaranteed\">Automated Guaranteed<\/span><\/h3>\n<p>PMP\u306e\u53d6\u5f15\u65b9\u5f0f\u306e\u4e00\u3064\u3002Unreserved Fixed Rate\u3068\u540c\u69d8\u306b\u56fa\u5b9a\u5358\u4fa1\u306e\u30de\u30fc\u30b1\u30c3\u30c8\u3067\u3059\u304c\u3001\u3053\u3061\u3089\u306f\u5728\u5eab\u4e88\u7d04\u6a5f\u80fd\u304c\u3042\u308b\u305f\u3081\u3001\u4e8b\u524d\u306b\u5e83\u544a\u67a0\u3092\u78ba\u4fdd\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3053\u3068\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n<h3><span id=\"Unreserved_Fixed_Rate\">Unreserved Fixed Rate<\/span><\/h3>\n<p>PMP\u306e\u53d6\u5f15\u65b9\u5f0f\u306e\u4e00\u3064\u3002<\/p>\n<p>\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u3067\u306f\u306a\u304f\u5728\u5eab\u4e88\u7d04\u6a5f\u80fd\u304c\u306a\u3044\u56fa\u5b9a\u5358\u4fa1\u306e\u30de\u30fc\u30b1\u30c3\u30c8\u306e\u3053\u3068\u3002<\/p>\n<p>\u56fa\u5b9a\u5358\u4fa1\u306e\u305f\u3081\u4e88\u7b97\u304c\u7d44\u307f\u3084\u3059\u3044\u3067\u3059\u304c\u3001\u5e83\u544a\u67a0\u306e\u4e88\u7d04\u304c\u3067\u304d\u306a\u3044\u3053\u3068\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n<h2><span id=\"i-50\">\u77e5\u3063\u3066\u304a\u304f\u3068\u4fbf\u5229\u306a\u7528\u8a9e<\/span><\/h2>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-713\" src=\"http:\/\/hiniarata.jp\/minnano_kouhoubu\/wp-content\/uploads\/2021\/04\/\u77e5\u3063\u3066\u304a\u304f\u3068\u4fbf\u5229\u306a\u7528\u8a9e.jpg\" alt=\"\" width=\"1200\" height=\"800\" srcset=\"https:\/\/hiniarata.jp\/minnano_kouhoubu\/wp-content\/uploads\/2021\/04\/\u77e5\u3063\u3066\u304a\u304f\u3068\u4fbf\u5229\u306a\u7528\u8a9e.jpg 1200w, https:\/\/hiniarata.jp\/minnano_kouhoubu\/wp-content\/uploads\/2021\/04\/\u77e5\u3063\u3066\u304a\u304f\u3068\u4fbf\u5229\u306a\u7528\u8a9e-300x200.jpg 300w, https:\/\/hiniarata.jp\/minnano_kouhoubu\/wp-content\/uploads\/2021\/04\/\u77e5\u3063\u3066\u304a\u304f\u3068\u4fbf\u5229\u306a\u7528\u8a9e-1024x683.jpg 1024w, https:\/\/hiniarata.jp\/minnano_kouhoubu\/wp-content\/uploads\/2021\/04\/\u77e5\u3063\u3066\u304a\u304f\u3068\u4fbf\u5229\u306a\u7528\u8a9e-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>\u6700\u5f8c\u306b\u5fc5\u9808\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u30cd\u30c3\u30c8\u5e83\u544a\u306b\u3064\u3044\u3066\u8abf\u3079\u305f\u308a\u3059\u308b\u3068\u305f\u307e\u306b\u51fa\u3066\u304f\u308b\u3088\u3046\u306a\u7528\u8a9e\u3092\u7e8f\u3081\u307e\u3057\u305f\u3002<\/p>\n<p>\u30cd\u30c3\u30c8\u5e83\u544a\u306b\u5bfe\u3057\u3066\u306f\u76f4\u63a5\u5f71\u97ff\u3057\u306a\u3044\u7528\u8a9e\u3082\u3042\u308a\u307e\u3059\u306e\u3067\u982d\u306e\u7247\u9685\u306b\u7559\u3081\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"i-51\">\u5e83\u544a\u30a4\u30f3\u30b8\u30a7\u30af\u30b7\u30e7\u30f3<\/span><\/h3>\n<p>\u5e83\u544a\u3092\u4e0d\u6b63\u306b\u633f\u5165\u3057\u8868\u793a\u3055\u305b\u308b\u3053\u3068\u3067\u3001Web\u30b5\u30a4\u30c8\u6240\u53ce\u8005\u306b\u5bfe\u3057\u3066\u7121\u65ad\u3067\u5e83\u544a\u53ce\u5165\u3092\u5f97\u308b\u8a50\u6b3a\u884c\u70ba\u306e\u3053\u3068\u3002<\/p>\n<p>\u30a2\u30c9\u30a4\u30f3\u30b8\u30a7\u30af\u30b7\u30e7\u30f3\u3068\u3082\u547c\u3070\u308c\u3001\u30a4\u30f3\u30b8\u30a7\u30af\u30bf\u3068\u547c\u3070\u308c\u308b\u60aa\u610f\u306e\u3042\u308b\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u7528\u3044\u3066\u3001\u30d6\u30e9\u30a6\u30b6\u306e\u62e1\u5f35\u6a5f\u80fd\u306a\u3069\u306b\u4ed5\u8fbc\u3080\u3053\u3068\u304c\u591a\u304f\u3001\u6c17\u3065\u304f\u3053\u3068\u304c\u96e3\u3057\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3><span id=\"i-52\">\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9<\/span><\/h3>\n<p>\u4e0d\u6b63\u306b\u5e83\u544a\u53ce\u5165\u3092\u5f97\u308b\u305f\u3081\u306b\u884c\u308f\u308c\u308b\u8a50\u6b3a\u884c\u70ba\u306e\u3053\u3068\u3002<\/p>\n<p>\u30dc\u30c3\u30c8\u3092\u5229\u7528\u3057\u305f\u30af\u30ea\u30c3\u30af\u507d\u88c5\u3084\u30da\u30fc\u30b8\u3092\u30ea\u30ed\u30fc\u30c9\u3059\u308b\u3053\u3068\u3067\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u7a3c\u3050\u306a\u3069\u69d8\u3005\u306a\u624b\u6cd5\u304c\u5b58\u5728\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3><span 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